Finding Your Perfect Mascara
Saturday, March 23, 2013
Do mascara right and you’ve got big doe eyes. Do it wrong, and it’s as rude as the office copier toner. Today’s formulations have come a long way in preventing smudges which are now caused more from the oils in your concealer and foundation then actual mascara-melting. Choosing oil-free face products will keep the raccoon look at bay.
So now that you know what really causes smudging, don’t forget those baby lashes on the bottom. A quick swipe and peepers focus in and eye color pops. Try it.
One at a time
Most of the new mascaras work with only one coat. Do just one eye at a time and then move on to the other side to prevent mascara from drying in between. Re-coating after drying causes those dreaded clumps, Twiggy spikes, and late-day flaking.
Experiment with new brush shapes. We love the pyramid brush with the small tip for those bent side lashes that make you wonder if you slept on your eyeball. The thick part of the brush is for long covering front strokes.
Black is the new black
Color and glitter are great for special occasions, and only extremely fair skinned women should wear brown. Black gives the most definition with the least amount of product.
Know when to toss
If the mascara is starting to dry out, give it up. No sense in holding onto a tube that’s going to ultimately make your lashes brittle and possibly break. And no matter what, toss it after three months. Eye infections are so not chic!
Here’s our curated list of choices:
Tried and true
Hip new tube on double duty
Jane Iredale Longest Lash Thickening & Lengthening Mascara multitasks as a lash conditioner in a non-wand tube. Fat eye fringe AND a beauty aid.
Sum: Mascara is often taken for granted but it still requires careful selection and some good user tips. After all, why should our guys have all the fun?
Donna Macdonald is a freelance writer who enjoys covering topics of interest to women, especially fragrance, style, beauty. She has also written marketing material for a women's book that hit the New York Times Bestseller list and netted her an up close and personal discussion on the Oprah Winfrey Show. Donna currently writes her own personal blog, alovelyinconsequence.blogspot.com where she also writes about issues close to a woman's heart. Donna believes that when a woman finds beauty in the world, she will find beauty in herself.
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