Charter Ranked as One of Ten Companies with Worst Reputation in U.S.
Monday, July 20, 2015
According to FindtheBest, "Internet and cable providers fare poorly in reputation surveys, largely because these companies can charge high prices for a service in extremely high demand. The recent Time Warner merger doesn’t help Charter’s reputation either, which simply makes the brand look more corporate, and less human."
To see the full list, click here: Companies with the Ten Best and Worst Reputations
Each company’s reputation was then converted into one overall score on a scale of 0 to 100. Charter's score was 60.5 - a "Poor" score according to the Harris Poll.
The Harris Poll performs two rounds of surveys. In the first survey, they polled over 4,000 Americans to create a list of America’s 100 most visible companies. In the second poll, they surveyed an additional 27,000 Americans, asking each respondent to rate two companies on the list across the following six dimensions:
- Vision and Leadership
- Social Responsibility
- Emotional Appeal
- Products and Services
- Workplace Environment
- Financial Performance
Harris Poll provided the following guide for these scores:
Guide to RQ Score:
- 80 & Above: Excellent
- 75-79: Very Good
- 70-74: Good
- 65-69: Fair
- 55-64: Poor
- 50-54: Very Poor
- Below 50: Critical
Every company on the list was rated by at least 100 respondents, with the average number of responses per company being 300.
Charter Communications Inc. (CHTR) | FindTheCompany
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