Doyle Retires from RDW Group
Tuesday, January 22, 2013
"It was a great ride, and it will be difficult to step away from a life that has been a beloved passion of mine for so long. Also, it’s gratifying to know that I’m leaving the agency in very capable hands. It has been a pleasure to work alongside an incredibly talented staff and with a wide range of clients to produce award-winning work throughout the years,” said Doyle.
Doyle was the man behind the scene for many of the biggest projects in New England. Big wins for Doyle, include: the expansion of TF Green (when only 20% of the public supported the project), Providence Place Mall, and the expansion of Twin River Casino.
Prior to founding RDW Group, Doyle served in a variety of top-level roles in the administration of Governor Ed DiPrete. In the mid-1980s, he joined with top aide to then-U.S. Senator John H. Chafee, Phil Rivers and former newpaper reporter Tom Walsh to create the Providence-based ad agency. Later, they acquired Dubois Patch in Worcester.
Said Chairman Malachowski, “Mike leaves the agency poised to make major growth investments in social media, digital media and other emerging capabilities, and we look forward to a highly successful future.”
RDW Group's Reach
RDW Group is known nationally in the industry as a leader in the higher education, energy and healthcare markets, with an award-winning interactive services division and a recently divested publishing division that was leading the industry in digital services for the world’s best-known publishers.
”Mike has earned the reputation as a go-to man for his reasoned counsel and strategic mind,” said Phil Rivers, a co-founding partner, also retired. “He has served as a trusted advisor to clients and a mentor to his employees. His financial acumen and understanding of communications trends and adaptability helped the agency weather several recessions and thrive during the economic upticks.”
He established the RDW Minority Scholarship Fund, awarding scholarships to minority students interested in entering the profession. Additionally, he and his employees have fostered long-standing relationships with the Publicity Club of New England, Public Relations Society of America, American Association of Advertising Agencies, Worcester Ad Club, Boston Ad Club, American Marketing Association, and the former Ad Club of RI.
Doyle is the recipient of the Publicity Club of New England’s Lifetime Achievement Award, the Crystal Bell; the Ad Club of Rhode Island’s Person of the Year Award; and dozens of awards for communications excellence earned on behalf of clients. Most significantly, in 2006 Doyle won the Super Bell Award for the “Call Your Rep” campaign in which the agency had 13 days to convince the General Assembly to reconvene after it had adjourned in order to vote on one piece of legislation affecting the fate of Twin River. Super Bell is the best-of-show award of the Publicity Club of New England’s Bell Ringer competition.
Doyle was graduated from Assumption College with honors and earned a master’s degree in communications from the University of Massachusetts at Amherst.