FlyORH: Changes at Worcester Airport Affecting Ticket Sales?
Thursday, March 27, 2014
ORH to FLL: 7:10 AM-10:19AM (currently afternoon)
MCO to ORH: 1:30PM-4:21PM
ORH to MCO: 5:00PM-7:54PM (currently morning)
FLL to ORH: 7:45PM-10:48PM
Here is one comment:
We are getting ready to book airfare for November. Our concern is the 5:30ish flight out. With a 3- and 5-year-old, that hits dinner and bedtime at 7:30pm. Then landing, getting luggage, and getting to Animal Kingdom Lodge with tired crackly kids is making us think to go out of Boston to get an earlier flight. Most kids travel best early in the day.
At the same time, I received comments from people saying that they like to go in the afternoon better, check into their hotel, and start their park adventure early the next day. Either way you look at it, I just do not seeing us getting the sales we need to Orlando daily during the upcoming summer months.
Meanwhile in Fort Lauderdale…
On the other hand, the earlier flight to Fort Lauderdale had no detractors, since Fort Lauderdale is one JetBlue’s 6 focus cities and has become a hub to connect to other flights. In fact, JetBlue is hoping to have 100 departures alone out of Fort Lauderdale. The earlier you can get to Fort Lauderdale, the better your chances to catch a connecting flight. Read this report detailing JetBlue’s plans for Fort Lauderdale. This change should definitely help sales to Fort Lauderdale.
Overall, as I mentioned last week I simply do not see enough marketing of JetBlue out of Worcester. Over the past week, I have counted 3 billboards (Park Ave, Cambridge, and Kelly Square) for Emirates. There are now four digital boards (1 on Route 146 and 3 on Route 290). How about some advertisements for ORH to Orlando and Fort Lauderdale?
Here is my suggestion: let’s split these daily flights to Orlando with one of Florida’s Gulf Coast destinations. For example, Fort Myers—four times per week to Orlando and three times per week to Fort Myers.
Bill Randell is the President of Advantage Benefits, an insurance brokerage house specializing in employee benefits with an emphasis on health insurance, based in Worcester since 1992. He can be contacted at [email protected] or follow him on Twitter (@FlyORH).
Related Slideshow: 10 Historically Bold Moves Made By Big Companies
10. RJ Reynolds
The Smokeless Cigarette
In 1988, long after the American public wised up to the dangers of cigarettes, RJ Reynolds launched the Premier cigarette. They called it a “smokeless nicotine delivery mechanism that looks and feels like a premium cigarette.” It didn't. Smokers said it tasted like charcoal, and drug users quickly figured out how to use it to smoke crack. It has been reported that RJ Reynolds lost $1 billion on the product.
The alleged lobster roll – no one's sure there was ever any real lobster in there – from McDonald's was about as successful in New England as their McCrabcake was in Maryland. It looked bad, tasted worse, and was shunned by even the most die hard Golden Arches fans. (Unlike the McRib, which continues to have a bewildering trance on McDonald's fans.) The sandwich is still available in some Canadian franchises and occasionally in Maine.
Bans Employees From Working at Home
When Yahoo CEO Marissa Mayer became the company’s chief executive, she instated Google-like food options, offered new benefits, and insisted full-time employees work in the office. The tech world was shocked, and Mayer admitted the mandate could diminish productivity. However, she saw an up side.
Sony was right to support Blu-ray over the failed HD DVD, probably because they learned their lesson with the Betamax experience in 1975. That's the year the Betamax video recorder hit stores shelves. A year later, the VHS format hit the market. Sony never licensed its Betamax technology, and the two formats were not compatible. Consumers had to choose between the two. You know how that story ended.
Enters the Auto Market with High End Electric
Fires Steve Jobs
One of the world's most famous college drop outs, Steve Jobs founded Apple, helped it grow into a billion-plus public company, and launched the Macintosh. He was also ousted by Apple's Board of Directors in 1985. The popular take is that the board was stupid to fire Jobs as the leader of the Mac division, because Apple would have more quickly become the company it is today. A new take on the decision posits that the then-30-year old Jobs was disruptive and incompetent in that role. After 12 years away from the company he founded, he learned the skills and discipline required for Apple's rebirth.
Takes on Sony + Nintendo in the Console Gaming Market
Microsoft has one person to thank for its console gaming success, and that person isn't even real. Master Chief is the hero of the insanely popular "Halo" franchise, which was first released was a launch title with the original Xbox. The game revolutionized First Person Shooters on consoles, and sold millions of consoles along the way. At the time, Microsoft was known as primarily a software company. They may have took a bath on those early consoles, but they now join Sony as one of the two major console makers left standing. (Sorry, Nintendo. The Wii U is going to sink you.)
Changes Pricing Plan
Netflix is back on top now, but it almost went under in 2011 when it mishandled its pricing changes and attempted to slice off it DVD business under the name Qwikster. As they did with the New Coke launch, customers responded with immediate anger, leading Netflix CEO Reed Hastings to apologize. The company reverted to its $7.99 streaming plan and has never looked back.
Opts out of Government Loans
After Detroit’s automakers went to Washington in 2008 asking for emergency loans to keep their enterprises afloat, the big bus oval was the only one to opt out of the bailout. Ford decided to mortgage all of its assets to raise operating funds instead. Taxpayers eventually spent $80 billion to rescue General Motors Corp. and Chrysler Corp. Ford focused on efficiency and increasing sales without using government bailout money - thus avoiding the federal tinkering that Chrysler and GM had to accept as a part of their deals. The company has since kept pace with GM, the country's largest automaker.
Perhaps the most famous brand misstep since Ford's Edsel, New Coke is the Titanic of corporate miscalculation. In the 1970s and early 80s, the soft drink giant faced increased competition from Pepsi and other products. To stay on top, Coke executives stopped production of the classic formula and introduced New Coke with tremendous fanfare. The public's responded with immediate outrage. Coca-Cola re-launched its original formula – called Coc-Cola Classic – almost immediately. Today, unopened cans of New Coke go for hundreds on eBay.
- FlyORH: Growing With JetBlue
- FlyORH: Predictions For Worcester Airport in 2014
- FlyORH: Worcester Airport by the Numbers
- FlyORH: JetBlue Arrives At Worcester Regional Airport
- FlyORH: Setting the Record Straight On Worcester Regional Airport
- FlyORH: Worcester’s Airport Needs To Provide Ground Transportation
- FlyORH: JetBlue Is Thinking Long-Term for ORH
- FlyORH: The Next Moves For Worcester Airport
- FlyORH: Yapta Your Flights Out of Worcester Airport
- FlyORH’s People On The Ground: Thrifty’s Ed Bresnahan
- FlyORH: JetBlue Service Report Card
- FlyORH: The Secret to JetBlue Staying in Worcester
- FlyORH: A Conversation With Wade Eyerly, Former CEO of Surf Air
- FlyORH: JetBlue’s 50-Flight Milestone at Worcester Regional Airport
- FlyORH: Troubleshooting at Worcester Airport
- FlyORH: Add Worcester to the Logan Express Route
- FlyORH: Linear Air CEO William Herp Talks Air Taxis
- FlyORH: What Worcester’s Airport Can Learn From Arnold Palmer
- FlyORH: Before Worcester Airport Access Road, Let’s Fix The Signs
- FlyORH: November 7 Is JetBlue Go Time
- FlyORH: Worcester Airport Does Not Need an Access Road
- FlyORH: Chamber of Commerce Works To Promote Worcester Airport
- FlyORH: Orlando Numbers Missing the Mark at Worcester Airport?
- FlyORH: Worcester Airport Rises to the Occasion
- FlyORH: First JetBlue Flight Out of Worcester