FlyORH: Orlando Numbers Missing the Mark at Worcester Airport?
Thursday, March 20, 2014
Orlando Fort Lauderdale
March 20 39 12
March 21 23 17
March 22 33 21
Unreserved seats 124 57
Load factor 69% 85%
This is not an exact way to figure out the loads, but it does clearly show that Fort Lauderdale has better passenger loads then Orlando, the complete opposite of what I expected. This has been pretty much the case from the start of service out of Worcester. Since the inception of service at Worcester, Fort Lauderdale tickets are selling better then Orlando.
Room to improve
Although we have done quite well to date, I am started to get concerned with this Orlando fight. Considering how difficult it is to travel with a family coupled with the ease of Worcester, we should be having better loads on these Orlando flights. Remember: no tolls, no traffic, and no tunnels.
We need to be constantly selling the convenience of Worcester. Last Thursday Destination Worcester, through the Chamber of Commerce, sponsored a Travel Show targeting travel agents at the airport. It was a nice event and a great way to show off the airport and the convenience to fly out of ORH. We need keep doing more of these.
The Massport full page ads in the Telegram have been great, but let’s replace these with ads from theme parks and other tourist destinations with deals out of Worcester. Does it not surprise anyone else not see a Disney billboard on Route 290 touting the fact you are ten minutes away from your family vacation to Disney?
Have you seen any advertising in the any of the local media outlets for family package to Disney out of Worcester? Someone needs to call the VisitOrlando and tell them to start spending some money advertising in Central Mass.
Worcester Airport has come a long way in the past two years and we are on the right track with JetBlue. We need to work on marketing these flights better, however, to get higher loads that will help us attract even more air service.
Bill Randell is the President of Advantage Benefits, an insurance brokerage house specializing in employee benefits with an emphasis on health insurance, based in Worcester since 1992. He can be contacted at [email protected] or follow him on Twitter (@FlyORH).
Related Slideshow: 10 Historically Bold Moves Made By Big Companies
10. RJ Reynolds
The Smokeless Cigarette
In 1988, long after the American public wised up to the dangers of cigarettes, RJ Reynolds launched the Premier cigarette. They called it a “smokeless nicotine delivery mechanism that looks and feels like a premium cigarette.” It didn't. Smokers said it tasted like charcoal, and drug users quickly figured out how to use it to smoke crack. It has been reported that RJ Reynolds lost $1 billion on the product.
The alleged lobster roll – no one's sure there was ever any real lobster in there – from McDonald's was about as successful in New England as their McCrabcake was in Maryland. It looked bad, tasted worse, and was shunned by even the most die hard Golden Arches fans. (Unlike the McRib, which continues to have a bewildering trance on McDonald's fans.) The sandwich is still available in some Canadian franchises and occasionally in Maine.
Bans Employees From Working at Home
When Yahoo CEO Marissa Mayer became the company’s chief executive, she instated Google-like food options, offered new benefits, and insisted full-time employees work in the office. The tech world was shocked, and Mayer admitted the mandate could diminish productivity. However, she saw an up side.
Sony was right to support Blu-ray over the failed HD DVD, probably because they learned their lesson with the Betamax experience in 1975. That's the year the Betamax video recorder hit stores shelves. A year later, the VHS format hit the market. Sony never licensed its Betamax technology, and the two formats were not compatible. Consumers had to choose between the two. You know how that story ended.
Enters the Auto Market with High End Electric
Fires Steve Jobs
One of the world's most famous college drop outs, Steve Jobs founded Apple, helped it grow into a billion-plus public company, and launched the Macintosh. He was also ousted by Apple's Board of Directors in 1985. The popular take is that the board was stupid to fire Jobs as the leader of the Mac division, because Apple would have more quickly become the company it is today. A new take on the decision posits that the then-30-year old Jobs was disruptive and incompetent in that role. After 12 years away from the company he founded, he learned the skills and discipline required for Apple's rebirth.
Takes on Sony + Nintendo in the Console Gaming Market
Microsoft has one person to thank for its console gaming success, and that person isn't even real. Master Chief is the hero of the insanely popular "Halo" franchise, which was first released was a launch title with the original Xbox. The game revolutionized First Person Shooters on consoles, and sold millions of consoles along the way. At the time, Microsoft was known as primarily a software company. They may have took a bath on those early consoles, but they now join Sony as one of the two major console makers left standing. (Sorry, Nintendo. The Wii U is going to sink you.)
Changes Pricing Plan
Netflix is back on top now, but it almost went under in 2011 when it mishandled its pricing changes and attempted to slice off it DVD business under the name Qwikster. As they did with the New Coke launch, customers responded with immediate anger, leading Netflix CEO Reed Hastings to apologize. The company reverted to its $7.99 streaming plan and has never looked back.
Opts out of Government Loans
After Detroit’s automakers went to Washington in 2008 asking for emergency loans to keep their enterprises afloat, the big bus oval was the only one to opt out of the bailout. Ford decided to mortgage all of its assets to raise operating funds instead. Taxpayers eventually spent $80 billion to rescue General Motors Corp. and Chrysler Corp. Ford focused on efficiency and increasing sales without using government bailout money - thus avoiding the federal tinkering that Chrysler and GM had to accept as a part of their deals. The company has since kept pace with GM, the country's largest automaker.
Perhaps the most famous brand misstep since Ford's Edsel, New Coke is the Titanic of corporate miscalculation. In the 1970s and early 80s, the soft drink giant faced increased competition from Pepsi and other products. To stay on top, Coke executives stopped production of the classic formula and introduced New Coke with tremendous fanfare. The public's responded with immediate outrage. Coca-Cola re-launched its original formula – called Coc-Cola Classic – almost immediately. Today, unopened cans of New Coke go for hundreds on eBay.
- FlyORH: First JetBlue Flight Out of Worcester
- FlyORH: Predictions For Worcester Airport in 2014
- FlyORH: Worcester Airport by the Numbers
- FlyORH: Growing With JetBlue
- FlyORH: Setting the Record Straight On Worcester Regional Airport
- FlyORH: Worcester’s Airport Needs To Provide Ground Transportation
- FlyORH: JetBlue Arrives At Worcester Regional Airport
- FlyORH: The Next Moves For Worcester Airport
- FlyORH: Yapta Your Flights Out of Worcester Airport
- FlyORH’s People On The Ground: Thrifty’s Ed Bresnahan
- FlyORH: JetBlue Is Thinking Long-Term for ORH
- FlyORH: The Secret to JetBlue Staying in Worcester
- FlyORH: A Conversation With Wade Eyerly, Former CEO of Surf Air
- FlyORH: JetBlue Service Report Card
- FlyORH: Troubleshooting at Worcester Airport
- FlyORH: Add Worcester to the Logan Express Route
- FlyORH: JetBlue’s 50-Flight Milestone at Worcester Regional Airport
- FlyORH: What Worcester’s Airport Can Learn From Arnold Palmer
- FlyORH: Before Worcester Airport Access Road, Let’s Fix The Signs
- FlyORH: Linear Air CEO William Herp Talks Air Taxis
- FlyORH: Worcester Airport Does Not Need an Access Road
- FlyORH: Chamber of Commerce Works To Promote Worcester Airport
- FlyORH: November 7 Is JetBlue Go Time
- FlyORH: Worcester Airport Rises to the Occasion