FlyORH: Predictions For Worcester Airport in 2014
Thursday, February 27, 2014
Many people say to me that we need daily shuttle service by JetBlue to their hub, JFK, where we could then connect anywhere JetBlue flies. There are two reasons why this will not happen. First, we do not have the CAT III landing system installed. Secondly, and more importantly, we do not have the business traveler looking at Worcester as an option.
We are a leisure airport right now and for the foreseeable future. We are the airport that you use to fly to Florida, the Caribbean or maybe Myrtle Beach. There is nothing wrong with that and it is a huge market for us to tap into. We will not be flying, for example, into JetBlue new slots in Washington DC.
The near future
I do see JetBlue expanding service at ORH in 2014. In my opinion it comes down to three options:
1. Increasing to two flights per day to Orlando and Fort Lauderdale.
2. One flight per day to San Juan.
3. Adding another Florida destination once per day (West Palm, Fort Myers or Tampa)
Based on the fact that I have been seeing a lot of people connecting to San Juan, a strong Latino population in Central Massachusetts, and the success of the daily flight to San Juan from Hartford, my prediction is that their next step to grow at Worcester Regional Airport will be a daily flight to San Juan before the end of the year.
Bill Randell is the President of Advantage Benefits, an insurance brokerage house specializing in employee benefits with an emphasis on health insurance, based in Worcester since 1992. He can be contacted at [email protected] or follow him on Twitter (@FlyORH).
Related Slideshow: 10 Historically Bold Moves Made By Big Companies
10. RJ Reynolds
The Smokeless Cigarette
In 1988, long after the American public wised up to the dangers of cigarettes, RJ Reynolds launched the Premier cigarette. They called it a “smokeless nicotine delivery mechanism that looks and feels like a premium cigarette.” It didn't. Smokers said it tasted like charcoal, and drug users quickly figured out how to use it to smoke crack. It has been reported that RJ Reynolds lost $1 billion on the product.
The alleged lobster roll – no one's sure there was ever any real lobster in there – from McDonald's was about as successful in New England as their McCrabcake was in Maryland. It looked bad, tasted worse, and was shunned by even the most die hard Golden Arches fans. (Unlike the McRib, which continues to have a bewildering trance on McDonald's fans.) The sandwich is still available in some Canadian franchises and occasionally in Maine.
Bans Employees From Working at Home
When Yahoo CEO Marissa Mayer became the company’s chief executive, she instated Google-like food options, offered new benefits, and insisted full-time employees work in the office. The tech world was shocked, and Mayer admitted the mandate could diminish productivity. However, she saw an up side.
Sony was right to support Blu-ray over the failed HD DVD, probably because they learned their lesson with the Betamax experience in 1975. That's the year the Betamax video recorder hit stores shelves. A year later, the VHS format hit the market. Sony never licensed its Betamax technology, and the two formats were not compatible. Consumers had to choose between the two. You know how that story ended.
Enters the Auto Market with High End Electric
Fires Steve Jobs
One of the world's most famous college drop outs, Steve Jobs founded Apple, helped it grow into a billion-plus public company, and launched the Macintosh. He was also ousted by Apple's Board of Directors in 1985. The popular take is that the board was stupid to fire Jobs as the leader of the Mac division, because Apple would have more quickly become the company it is today. A new take on the decision posits that the then-30-year old Jobs was disruptive and incompetent in that role. After 12 years away from the company he founded, he learned the skills and discipline required for Apple's rebirth.
Takes on Sony + Nintendo in the Console Gaming Market
Microsoft has one person to thank for its console gaming success, and that person isn't even real. Master Chief is the hero of the insanely popular "Halo" franchise, which was first released was a launch title with the original Xbox. The game revolutionized First Person Shooters on consoles, and sold millions of consoles along the way. At the time, Microsoft was known as primarily a software company. They may have took a bath on those early consoles, but they now join Sony as one of the two major console makers left standing. (Sorry, Nintendo. The Wii U is going to sink you.)
Changes Pricing Plan
Netflix is back on top now, but it almost went under in 2011 when it mishandled its pricing changes and attempted to slice off it DVD business under the name Qwikster. As they did with the New Coke launch, customers responded with immediate anger, leading Netflix CEO Reed Hastings to apologize. The company reverted to its $7.99 streaming plan and has never looked back.
Opts out of Government Loans
After Detroit’s automakers went to Washington in 2008 asking for emergency loans to keep their enterprises afloat, the big bus oval was the only one to opt out of the bailout. Ford decided to mortgage all of its assets to raise operating funds instead. Taxpayers eventually spent $80 billion to rescue General Motors Corp. and Chrysler Corp. Ford focused on efficiency and increasing sales without using government bailout money - thus avoiding the federal tinkering that Chrysler and GM had to accept as a part of their deals. The company has since kept pace with GM, the country's largest automaker.
Perhaps the most famous brand misstep since Ford's Edsel, New Coke is the Titanic of corporate miscalculation. In the 1970s and early 80s, the soft drink giant faced increased competition from Pepsi and other products. To stay on top, Coke executives stopped production of the classic formula and introduced New Coke with tremendous fanfare. The public's responded with immediate outrage. Coca-Cola re-launched its original formula – called Coc-Cola Classic – almost immediately. Today, unopened cans of New Coke go for hundreds on eBay.
- Bill Randell’s FlyORH: Massport Needs a Rewards Program
- FlyORH: JetBlue Is Thinking Long-Term for ORH
- FlyORH: Troubleshooting at Worcester Airport
- FlyORH’s People On The Ground: Thrifty’s Ed Bresnahan
- FlyORH: JetBlue Service Report Card
- FlyORH: What Worcester’s Airport Can Learn From Arnold Palmer
- FlyORH: Add Worcester to the Logan Express Route
- FlyORH: JetBlue’s 50-Flight Milestone at Worcester Regional Airport
- FlyORH: Worcester Airport Does Not Need an Access Road
- FlyORH: Before Worcester Airport Access Road, Let’s Fix The Signs
- FlyORH: Linear Air CEO William Herp Talks Air Taxis
- FlyORH: Worcester Airport Rises to the Occasion
- FlyORH: Chamber of Commerce Works To Promote Worcester Airport
- FlyORH: November 7 Is JetBlue Go Time
- FlyORH: Worcester Airport by the Numbers
- FlyORH: First JetBlue Flight Out of Worcester
- FlyORH: Spotlight Worcester’s Attractions In Our Airport
- FlyORH: Worcester’s Airport Needs To Provide Ground Transportation
- Bill Randell’s FlyORH: Bring Allegiant Back to Worcester
- FlyORH: Growing With JetBlue
- FlyORH: The Next Moves For Worcester Airport
- FlyORH: Yapta Your Flights Out of Worcester Airport
- Bill Randell’s FlyORH: It’s Time To Rebrand ORH
- FlyORH: JetBlue Arrives At Worcester Regional Airport
- FlyORH: The Secret to JetBlue Staying in Worcester