GoGo Cast Partners with GoLocal24 for Content on Go-Screens in Southeastern N.E.

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Tuesday, February 14, 2012

GoLocalWorcester Business Team

GoGo Cast Inc., a global leader in dynamic content and digital merchandising in the Digital Out of Home (DOOH) space, today announced an in-store collaboration with GoLocal24, LLC and GoLocalWorcester.com. GoLocal24 is creating the next model for local digital news and information by providing high value local content. GoLocal24’s business-model is highly scalable, efficient and monetizable in mid-sized markets.

“This partnership with GoLocal gives us another unique feature unparalleled by others in the space. GoGo Cast already provides the best visual experience, the most dynamic point-of-purchase, and now with this partnership – the highest quality local content,” said David Paolo, President and CEO of GoGo Cast.

GoLocal Will Be Seen by 6,700,000 Viewers Per Month

The agreement allows GoGo Cast’s unique, industry-leading dynamic digital sign and advertising solutions to run GoLocal’s all original and all local news, lifestyle, sports, and weather headlines in their vast array of locations in Southeastern New England. GoGo Cast has more than 700 Go-Screens nationally reaching more than 24,000,000 viewers per month. GoLocal content will be running on the 195 Go-Screens in Southern New England reaching more than 6,700,000 viewers per month.

GoGo Cast’s Go-Screens offer a unique digital experience for consumers in-store. It offers consumers offers both from advertising and now the most up-to-date advertising solution in-stores by providing significant and useful information to engage customers.

“At a time when most media companies are cutting their reporters and local content, GoLocal is striving to provide GoGo Cast’s customer the highest value local content. We believe that consumers want high-value local content – investigative news, weather, sports headlines and lifestyle – information that enhances their lives,” said Josh Fenton, Co-Founder and CEO of GoLocal24, LLC.

Today, GoLocal is distributed online, thru online video on GoLocalTV, in daily E-Blasts to nearly 50,000 Massachusetts resident and Rhode Islanders, and via social media to hundreds of thousands daily.

Available Across Network - Gulf, Shell and XtraMarts

GoGo Cast’s retailers like Gulf Oil’s network of dealers, Shell Stations, and XtraMart Convenience stores (to name a few of the distribution points) will be providing real-time news via GoLocal. The ability to reach a captive in-store audience by delivering practical and effective messages at precisely the right time to enhance the customer’s experience at point-of-purchase sets GoGo Cast apart.

The elite digital displays enhance customers’ in-store experience and help them make smart purchasing decisions and have a greater awareness of sale prices and special promotions. Retailers will benefit from an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. Already, retailers are seeing a significant increase in sales for products advertised on the screens in the select retail outlets where they are installed.

"With our ability to provide real-time messaging and dynamic content through our networks, GoGo Cast is quickly becoming the venue of choice for retailers and brands alike to reach the critical mass of ‘on-the-go’ qualified buyers,” Paolo said. 

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