GoLocal24 Launches – GoLocalWorcester.com

Wednesday, February 15, 2012

GoLocalWorcester Business Team

Fully Digital

GoLocal24, a new digital media model delivering local news and information to mid-markets, announced that it would launch its second market on February 15, 2012.

The second news site – GoLocalWorcester.com – will focus on providing Central Massachusetts superior news and information.

The digital platform will feature some of the most respected names in Massachusetts media and politics. Natalie Jacobson, the iconic news anchor formerly of Boston’s WCVB-5, serves as GoLocalWorcester’s Executive News Editor.

“We are so excited to launch in Worcester – the response has been incredible. It is a city that is transforming – restaurants, the colleges, bioscience firms, and the arts,” said Josh Fenton, Co-Founder and CEO of GoLocal24 – the parent company of GoLocalWorcester.com. “Our goal is to bring the highest value of content to Central Massachusetts. Content that educates, excites and enhances readers’ lives.”

GoLocal’s Sports team will be unmatched. GoLocalWorcester will feature Bob Lobel as a columnist – the Boston sportscaster who has covered everything from Celtics, Red Sox, Bruins, and Patriots, as well as national broadcasting for a range of top level teams and events including the NCAA Basketball Tournament and NFL football.

“With Bob Lobel teamed with Scott Cordischi and John Rooke, we believe we have many of the top talent in New England covering sports,” said Fenton.

Beyond the news staff – GoLocalWorcester.com features the most impressive array of political and policy views delivered by columnists, titled MINDSETTERS™.

GoLocalWorcester.com’s MINDSETTERS™ include:

Bill Delahunt, former U.S. Congressman (D-MA)

Cong. Bill Delahunt

Grace Ross, Progressive Community Activist

Ed Augustus, former State Senator (D-MA)

Tim Cahill, former State Treasurer (D-MA)

Matt Amorello, former State Senator (R-MA) and former chairman of the Massachusetts Turnpike Authority

Paul Levy, leading healthcare blogger and former CEO Beth Israel Deaconess Medical Center

Tracy Novick, Education Expert and School Committee Member in Worcester

“GoLocal24’s business model aligns with how consumers live their lives. They seek high value content. They live online, on tablets and on mobile,” said Josh Fenton.
GoLocalWorcester.com is located on Main Street inside Worcester’s Mechanics Hall Building – a true Worcester landmark. Combined between the news staff, MINDSETTERS™, contributors and the GoLocalTV team, more than 35 people contribute to the GoLocalWorcester site weekly.

GoLocal24 - 2nd market

“We think Central Massachusetts deserves great coverage, thoughtful writing and the video coverage of GoLocalTV. GoLocalWorcester is designed to tell the most important stories in the region,” said Fenton.

Impact of GoLocal in the Rhode Island media market for the previous 30 days:

The site received more than 202,000 unique visits.

In Providence, GoLocal24’s first market, daily use of GoLocal’s content exceeds that of the Providence Journal’s print weekday paid circulation.

The site has generated over 640,000 page views monthly – an increase of 130% year over year.

More than 20% of the monthly traffic is derived from Facebook.

Average visit to site is over 11:20 minutes.

GoLocalProv is now the 2nd most-visited news and information Web site in the Providence - DMA.