GoLocalWorcester Partners With WorcesterScene.com: Only Digital-Native News To Central MA
Tuesday, February 21, 2012
“Partnering with WorcesterScene.com is tremendous for us and ultimately for our readers. The goal of a news organization has to be to promote the best content – the reader wins,” said Josh Fenton, Co-Founder and CEO of GoLocal24.
GoLocal24’s brand GoLocalProvidence.com broke into the news marketplace in Providence, Rhode Island generating a more than 600,000 monthly page views and quickly capturing an audience away from traditional news sources because of its on-line strategy, immediacy and integration with social media.
“GoLocal24 is the epitome of the disruptive innovator. We have developed a model for creating an ecosystem of content-driven relationships in a mid-size market. Finding a strategic partner in Worcester was essential when looking to bring this news service to New England’s second largest city,” said Fenton. GoLocal24 successfully closed a second round of financing led by Cork Media and Angel Street Capital in December of 2011.
Founder, Luke M. Vaillancourt says, “WorcesterScene.com’s focus has never been as a news source, so we are more than thrilled to be partnering with an organization that understands not only the technologies used to deliver breaking news stories, but also understands the desires of the reader. We have no doubt that this partnership will help bolster how Worcesterites interact with what’s going on in their region.”
Time and technology will be necessary to implement the plan. Initially, GoLocalWorcester, once launched, will be feeding news stories to theWorcesterScene.com audience. Relevant information drawn from the subscription of the WorcesterScene directory will be interjected within the GoLocalWorcester site to provide it’s readers with the most up to date information without the hassles of having to search for possibly incorrect information.
This partnership is effective immediately and will be rolling out over the course of the month. WorcesterScene.com is currently under the process of revamping it’s technology to better fit the information being made available through GoLocalWorcester.
WorcesterScene.com was designed and developed by Luke M. Vaillancourt for the sole purpose of having a single resource for people to find the hidden treasures of Worcester. Over the years, WorcesterScene has evolved to serve many needs. It was first created to simply provide an up-to-date resource of restaurants, bars and clubs, and the galleries in the city to help expose the hidden gems that the city had to offer, but might not have a marketing budget to advertise. Over time, WorcesterScene has branched off several microsites and organizations, including WorcesterFoodies. These microsites stay true to the core purpose of WorcesterScene’s mission, but help to add a more detailed element to help the site’s visitors make a decision on where to go and why. The nature of the Internet is not unlike the nature of Worcester; it is constantly growing and so is WorcesterScene.