NEW: Framingham-Based Staples To Close More Than 200 Stores
Thursday, March 06, 2014
“As customers shift online, we are taking aggressive action to right-size our retail footprint,” said Carrie McElwee, Director of Public Relations for Staples. “We are committed to providing great service and every product businesses need whether it’s in-store, online or through mobile. We don’t have additional details to share on specific locations or timing.”
Staples is expanding its online presence to include eight new categories of products that they will sell through its website, including: facilities and breakroom supplies, maintenance repair and operations items; mail and ship expanded assortment, retail supplies for small businesses; storage solutions; gift cards for office parties; organizational accessories from Poppin brand; and early education toys and learning aids.
Each Staples store will also feature a kiosk that provides customers further access to new online products.
Related Slideshow: 10 Historically Bold Moves Made By Big Companies
10. RJ Reynolds
The Smokeless Cigarette
In 1988, long after the American public wised up to the dangers of cigarettes, RJ Reynolds launched the Premier cigarette. They called it a “smokeless nicotine delivery mechanism that looks and feels like a premium cigarette.” It didn't. Smokers said it tasted like charcoal, and drug users quickly figured out how to use it to smoke crack. It has been reported that RJ Reynolds lost $1 billion on the product.
The alleged lobster roll – no one's sure there was ever any real lobster in there – from McDonald's was about as successful in New England as their McCrabcake was in Maryland. It looked bad, tasted worse, and was shunned by even the most die hard Golden Arches fans. (Unlike the McRib, which continues to have a bewildering trance on McDonald's fans.) The sandwich is still available in some Canadian franchises and occasionally in Maine.
Bans Employees From Working at Home
When Yahoo CEO Marissa Mayer became the company’s chief executive, she instated Google-like food options, offered new benefits, and insisted full-time employees work in the office. The tech world was shocked, and Mayer admitted the mandate could diminish productivity. However, she saw an up side.
Sony was right to support Blu-ray over the failed HD DVD, probably because they learned their lesson with the Betamax experience in 1975. That's the year the Betamax video recorder hit stores shelves. A year later, the VHS format hit the market. Sony never licensed its Betamax technology, and the two formats were not compatible. Consumers had to choose between the two. You know how that story ended.
Enters the Auto Market with High End Electric
Fires Steve Jobs
One of the world's most famous college drop outs, Steve Jobs founded Apple, helped it grow into a billion-plus public company, and launched the Macintosh. He was also ousted by Apple's Board of Directors in 1985. The popular take is that the board was stupid to fire Jobs as the leader of the Mac division, because Apple would have more quickly become the company it is today. A new take on the decision posits that the then-30-year old Jobs was disruptive and incompetent in that role. After 12 years away from the company he founded, he learned the skills and discipline required for Apple's rebirth.
Takes on Sony + Nintendo in the Console Gaming Market
Microsoft has one person to thank for its console gaming success, and that person isn't even real. Master Chief is the hero of the insanely popular "Halo" franchise, which was first released was a launch title with the original Xbox. The game revolutionized First Person Shooters on consoles, and sold millions of consoles along the way. At the time, Microsoft was known as primarily a software company. They may have took a bath on those early consoles, but they now join Sony as one of the two major console makers left standing. (Sorry, Nintendo. The Wii U is going to sink you.)
Changes Pricing Plan
Netflix is back on top now, but it almost went under in 2011 when it mishandled its pricing changes and attempted to slice off it DVD business under the name Qwikster. As they did with the New Coke launch, customers responded with immediate anger, leading Netflix CEO Reed Hastings to apologize. The company reverted to its $7.99 streaming plan and has never looked back.
Opts out of Government Loans
After Detroit’s automakers went to Washington in 2008 asking for emergency loans to keep their enterprises afloat, the big bus oval was the only one to opt out of the bailout. Ford decided to mortgage all of its assets to raise operating funds instead. Taxpayers eventually spent $80 billion to rescue General Motors Corp. and Chrysler Corp. Ford focused on efficiency and increasing sales without using government bailout money - thus avoiding the federal tinkering that Chrysler and GM had to accept as a part of their deals. The company has since kept pace with GM, the country's largest automaker.
Perhaps the most famous brand misstep since Ford's Edsel, New Coke is the Titanic of corporate miscalculation. In the 1970s and early 80s, the soft drink giant faced increased competition from Pepsi and other products. To stay on top, Coke executives stopped production of the classic formula and introduced New Coke with tremendous fanfare. The public's responded with immediate outrage. Coca-Cola re-launched its original formula – called Coc-Cola Classic – almost immediately. Today, unopened cans of New Coke go for hundreds on eBay.
- In Case You Missed It: Which States Are Stealing Jobs from MA?
- NEW: MA Unemployment Up to 6.7 Percent in December
- Worcester Activists Fighting to Keep Unemployment Benefits Alive
- NEW: Massachusetts Added 18,500 Jobs in September and October
- The 25 Top Highest-Paying Jobs In Massachusetts
- CMass Residents Charged for Stealing $488,000 in Unemployment Fraud
- NEW: Mass Adds Jobs, but Unemployment Rises
- NEW: Worcester County Unemployment Down Slightly to 8.2 %
- In Case You Missed It: Highest Paying Jobs in Massachusetts
- NEW: Massachusetts Added 300 Jobs in July
- The Deadliest Jobs in MA
- NEW: Moms Delivering Petition to Staples HQ to Ban Guns in Stores
- GoLocalTV: McGovern and Keefe Head Community Forum on Unemployment
- NEW: Worcester Unemployment Dips in October
- In Case You Missed It: Medical Pot Users in MA Could Lose Jobs
- NEW: Massachusetts Adds 2,800 Jobs But Unemployment Up To 7%
- The Deadliest Jobs in New England
- Staples Associate Directs $3,500 to Dress for Success Worcester
- MA Unemployment on the Rise as Benefits Dry Up
- North Central Mass Leads Region in Unemployment
- Julia Steiny: Economy To Youth: Make Your Own Jobs
- NEW: Moore Announces Grant for Worcester for Clean Energy Jobs
- Tom Finneran: “Jobs That Americans Won’t Do”
- Staples Taps Duffy & Shanley
- Massachusetts Loses $90 Million in Unemployment Fraud
- NEW: Unemployment Rate Dips to 6.4 percent in Massachusetts
- Rob Horowitz: Restore Unemployment Benefits to Long-Term Unemployed
- LEGAL MATTERS: Kids + Summer Jobs—What’s Allowable?
- People Of Color Shut Out Of Worcester’s Best Government Jobs
- Which States Are Stealing Jobs From Massachusetts?
- College Admissions: The Highest Paying Jobs By College Major 2013
- NEW: Commonwealth Adds Jobs, but Unemployment Goes Up
- NEW: Unemployment Rates Down in Massachusetts; Largest Job Gains in Worcester
- School Committee Demands Answers in Massive Unemployment Costs
- MA Home to Highest Percentage of High Tech Jobs in U.S.
- Rob Horowitz: The Ultimate City: Bohemians, Gays & Jobs
- Worcester 3rd In New England For Science & Tech Jobs
- Grace Ross: Healthcare: The Latest Excuse To Cut Jobs
- NEW: MA Unemployment Rate Steady at 6.7 Percent
- NEW: Unemployment Rates Drop Throughout the Commonwealth
- State Looks to Close Unemployment Double Dipping Loophole
- Medical Marijuana Users in Massachusetts Could Lose Their Jobs
- See Which New England States Will Generate the Most Jobs in 2014
- Grace Ross: Keystone XL Pipeline Provides Needed Gas, Jobs - Not!
- NEW: MA Unemployment Rate Up To 6.6 Percent in October
- NEW: Unemployment Up this Month in Central Mass; Down from a Year Ago
- Top 10 Highest Unemployment Rates in Central Mass
- NEW: MA Adds 7,500 Jobs in Aug., But Jobless Rate Remains at 7.2%
- See the List - The Top 20 Deadliest Jobs in New England