Saul Kaplan: Emerging Tech Is Society’s Shadow Future
Thursday, June 11, 2015
Nascent is a beautiful and optimistic word. Emerging technology stories are about capabilities in their formative stage when they are most malleable and offer the greatest possibility frontier. Nascent technologies are the stem cells of society’s future. There’s a reason so much biology research focuses on stem cells. Stem cells are undifferentiated; they have the potential of becoming differentiated into most other kinds of cells. The hopes of human regenerative medicine lie on stem cell research and application. I’ve always been fascinated by the salamander, the highest order animal capable of regeneration. When a salamander loses or injures a body part stem cells rush to the cite enabling it to regenerate the body part. It’s amazing. Nascent technologies are undifferentiated, they have unlimited potential for regeneration to unleash incredible value. We live in a magic time when technology is no longer a limiting factor in solving the big social challenges we face. It’s on us humans to unleash our inner newts!
A must-have superpower in the 21st century is the capability to connect the dots across both emerging and existing technologies. Stuart Kaufman first described the untapped potential of what could be as the “adjacent possible”. Most innovation isn’t about inventing new technology but merely the recombination of existing parts assembled in new ways to solve a problem or deliver value. Everything we need to innovate is in our sandbox and can be found at the edges between our sectors, disciplines, and technological silos. Innovation is all about exploring the adjacent possible. Author Stephen Johnson says it well: “Ideas are works of bricolage. They are, almost inevitably, networks of other ideas. We take the ideas we’ve stumbled across, and we jigger them together into some new shape. The adjacent possible is a kind of shadow future, hovering on the edges of the present state of things, a map of all the ways in which the present can reinvent itself.” (The Genius of the Tinkerer, Wall Street Journal, September 25, 2010)
The most important applications for emerging technologies haven’t been imagined yet. Business model designers have an important role to play in helping us to unleash the adjacent possible. Design helps us focus on outputs rather than just inputs. Invention is great but innovation is a better way to deliver value. It isn’t an innovation until it solves a problem and value is actually delivered in the real world. Far too many conflate invention and innovation. They are different. Design is key to getting the promise of these nascent technologies out of the lab, off of the white board, out of consulting decks and in to the real world. It’s time for designers to stop trying to make the argument that design thinking and process is important. We stipulate that design is important. It’s time for designers to create the conditions and tools enabling everyone to design. It’s time to move the design conversation to a new, actionable, place. Welcome to the sandbox of adjacent possibilities. Grab your pail and shovel. Let’s design a better future together.
This post is adapted from the Forward I wrote for the book, Designing For Emerging Technologies, by Jon Follett published by O’Reilly.
Related Slideshow: Massachusetts Business Rankings
See how Massachusetts stacked up.
Related Articles
- Saul Kaplan: On the Internet, What You Don’t Know Can Hurt You
- Saul Kaplan: The Splendid Exile of the Genius Richard Saul Wurman
- Saul Kaplan: 3 Simple Words to Revolutionize the World
- Saul Kaplan: Here’s Why It’s Not All About Your Personal Success
- Saul Kaplan: This Is Why Religion Is Just a Technology
- Saul Kaplan: This Is the Antidote to the Dark Side of Technology
- Saul Kaplan: Calling All Polymaths
- Saul Kaplan: Thankful Innovation Junkie
- Saul Kaplan: Reframe Failure As Intentional Iteration
- Saul Kaplan: Is Your CEO Serious About Innovation? Ask 10 Questions
- Saul Kaplan: Innovation Lessons from the Battlefield to the Boardroom
- Saul Kaplan: Preach to the Choir
- Saul Kaplan: Raise The Minimum Wage: It’s Innovation Policy
- Saul Kaplan: Coming To You Live From Everyone
- Saul Kaplan: Don’t Get Netflixed
- Saul Kaplan: Stop Treating Business Model Innovation As Change Management
- Saul Kaplan: Trust is Overrated
- Saul Kaplan: Thankful Innovation Junkie
- Saul Kaplan: Hourglass Theory of Life
- Saul Kaplan: Sometimes Disruption Has To Hit You Right In The Mouth
- Saul Kaplan: Our Obsession With Scalability Must End
- Saul Kaplan: Innovation Lessons From Taylor Swift
- Saul Kaplan: Where Have All The Corporate Stories Gone?
Follow us on Pinterest Google + Facebook Twitter See It Read It