Small Biz in A Digital Age: Marketing Using Facebook
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Monday, April 06, 2015
GoLocalWorcester Business Team, Sponsored Content
The world of business is moving faster -- hyper fast. Small businesses face the challenge of trying to keep up and innovate their business to create an advantage.
This week, GoLocalWorcester brings you a look at how to incorporate Facebook marketing techniques into your existing strategies for your small business. This series is sponsored by Country Bank - but know they have no editorial review or control. The goal is to help small businesses compete and grow in a period of tremendous change.
Content Marketing
Social media is an important and essential platform for getting your business’s message out. Be careful, however, because any business can use it incorrectly, and your message will be missed by consumers if it is not engaging or relevant.
“It is important to publish content that teaches people something valuable, entertains them and makes them think creatively,” says Brian Boland from the Ads Product Marketing Team at Facebook.
Platforms such as Facebook are marketing outlets that thrive on user engagement. “Likes” and shares by your customers on Facebook could mean the difference between your marketing message reaching others organically and not gaining you any new business at all.
Engaging Content
According to Small Business Trends, post “engagement” - monitored through comments and shares - has increased by 16 percent each year and 40 percent each quarter.
Anything you can do to get the attention of other users and will only get more eyes on your message and that will make it more likely for your content to become organically shared and engaged with.
The key to creating engaging content on Facebook is to elicit conversation. Facebook is about community and discussion - so model your campaign after this.
Think of your own Facebook use and what you would like to see - try something eye-catching that does not break away from your friends updates that they may be posting throughout the day. Update your customers on what’s going on with your business - something that they may find exciting or would be inclined to comment on.
The best way for a busy small business owner to go about creating content throughout the day is to set a schedule for posts. You can even use the Page Insights tool to see which posts are more successful, and you can replicate that model.
Do Facebook users tend to share more posts about those new designer dresses or artisan jewelry pieces you carry? Make sure you discuss them more and maybe consider offering a deal on them to get your customers in the door.
Facebook even has resources that specifically point out how to make your business’ content timely, insightful, and discoverable among clients. Check out Facebook for Business for more tips and advice on how to get your business notices in the digital age.
Related Slideshow: 20 Ways To Support Small Businesses in Central MA
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Grab Some Coffee
Talyta’s Café
20 Front St., Worcester MA
Talyta’s Café has you covered for the most important meal of the day!
Grab some Huevos Rancheros, and egg burrito, or go all out with their breakfast special piled high with home fries, eggs, and toast before you head out to shop your Saturday away.
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Grab a Snack
Bahnan’s International Marketplace
344 Pleasant St., Worcester, MA
Don’t have time to sit down to breakfast? Bahnan’s International Marketplace, Bakery and Café is a family-owned business that offers meat pies, fresh breads and some sweet pastries to grab on the go!
They also have a selection of imported teas and coffees to get your morning started.
Photo: Bahnan's International Marketplace
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Shop for Dad
Shack’s
446 Main St., Fitchburg, MA
Get dad the gift of looking like a million bucks with a tailored outfit from Shack’s.
They specialize in men’s fine clothing including sports coats and trousers and tailoring is free with purchase!
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Shop for Mom
The Hidden Jewel
72 Shrewsbury St., Worcester, MA
The Hidden Jewel has beautiful handmade jewelry, apparel for the office and on-the-go, and the best part is most of their wares are made in the US!
Photo: The Hidden Jewel
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Shop for Someone Special
Mark Gerard’s Therapeutic Massage
21 West St Worcester, MA
Mark Gerard’s Therapeutic Massage offers Reiki, deep Swedish massages, and deep tissue therapy massages to give that special someone in your life some relaxation.
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Shop for a Difficult Buy
Union Music
142 Southbridge St., Worcester, MA
Give that difficult person to buy for in your family the gift of music!
Union Music offers music lessons, instruments, and repairs at their full-service music shop.
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Take a Break
ArtsWorcester
660 Main Street, Worcester, MA
ArtsWorcester hosts exhibits from local artists and promotes them to the public.
Admission into the gallery is always free of charge and they sell art that can suit most budgets.
Support local art on Small Business Saturday with ArtsWorcester!
Photo: ArtsWorcester
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Grab Some More Lunch
Armsby Abbey
144 Main St, Worcester, MA
Armsby Abbey offers delicious comfort food and a wide selection of Farmstead cheeses to enjoy with their house-baked breads.
Armsby also has delicious sandwiches and soups to warm you up after a blustery shopping day.
Photo: Armsby Abbey
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Even More Lunch!
Mezcal Tequila Cantina
20 Central St. Leominster, MA
Add some spice to your day at Mezcal Tequila Cantina.
Come for the guacamole and salsa bar and stay for the generously portioned entrees like their Adobo Chicken Enchiladas and Pulled Pork Tostadas!
Photo: Mezcal Tequila Cantina
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Do Something Creative
EcoTarium
222 Harrington Way, Worcester, MA
EcoTarium makes learning science a fun experience.
The museum offers memberships - a great gift idea for the children in your family- and Science Discovery Programs daily.
Photo: EcoTarium
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Participate in and Event
Small Business Saturday at Annie's Book Shop
Annie's is taking Small Business Saturday to the next level by featuring the Worcester Writers Collaborative, a local organization supporting writers throughout Worcester County, in a collection of readings, signings, and more from 12:00 PM 6:00 PM.
Click here for more information
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Get Some Retail Therapy
Exclusives
39 Pleasant St., Worcester, MA
Exclusives has on-trend fashions for men and women and carries an eclectic selection of music and media!
College students can also save an extra 10% off their purchases.
Photo: Exclusives
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Repair Your Shoes
Central Shoe Repair of Worcester
37 Mechanic St., Worcester, MA
Central Shoe Repair of Worcester repairs everything from leather soles, boots, high heels and even purses.
Central Shoe Repair will help you keep your fashionable wares in tact!
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Revitalize Your Space
Rotman's
725 Southbridge St., Worcester, MA
Need to perk up your living space for the season?
Head into Rotman's where you can find new carpets, furniture, lighting and more.
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Go Golfing
Auburn Driving Range
541 Southbridge st. Auburn MA
Get some exercise and test your skills at Auburn Driving Range.
Take lessons to improve your golf game or play for fun, and Ladies' Night is every Saturday with half priced buckets.
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Get Ready For a Special Occassion
Isaac's Alterations
63 Auburn St., Auburn, MA
Isaac's Alterations offers a wide selection of dresses for your next wedding, birthday celebration, or formal event.
They also offer alterations, show and handbag repair on site to keep you looking your best!
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Relax Your Body and Mind
Yoga Mandala
750 Main St, Winchester, MA
Yoga Mandala offers yoga courses for yogis of all ages and abilities.
Choose from “Core Strengthening and Conditioning” or Barre- inspired courses or purchase a package for someone on your Christmas list!
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Grab a Drink
Compass Tavern
90 Harding St., Worcester, MA
Grab a locally crafted beer or seasonal cocktail at The Compass Tavern.
The tavern is home to the largest bar in Worcester - seating 48 at any given time.
Grab some food and begin your weekend at Compass Tavern!
Photo: Compass Tavern
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Feed Your Sweet Tooth
La Patisserie
30 Church St., Winchester, MA
Feed your sweet tooth with a decadent dessert at La Patisserie.
Grab a red velvet cupcake, éclair or lemon bar and treat yourself after a busy shopping day.
Photo: La Patisserie
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Watch the Game
Whiskey on Water
97 Water St, Worcester
Looking for that perfect place to watch the big football games over the weekend. Whiskey on Water is exactly where you want to be.
Their 32-tap system will feature Worcester largest selection of local and craft and bottled beer. Food will continuously evolve with New England’s first rotating food truck service.
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Grab A Late Night Snack
The Banner Bar and Grille
112 Green Street, Worcester
The Banner Bar and Grille is one of the best spots around to get late-night post-bar favorites like nachos piled high with chicken or chili, wings, and melty quesadillas.
The Banner also features music from local DJs every weekend night so you can have your snake and get some entertainment!
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