Smart Benefits: 5 Steps to Open Enrollment Success
Monday, August 20, 2018
- Reflect. Before you embark on this year’s efforts, reflect on the previous open enrollment period to identify where things went well and how they could be improved for this year. Then set your objectives for the period, such as increasing participation in a specific plan.
- Communicate. To help employees understand their choices so you achieve your enrollment goals, be proactive with communication. Determine who you want to reach, key messages you want to communicate and the type of media you’ll use. And set up a schedule to reach out regularly through the period.
- Educate. If you’re offering any new plans this year, be sure to educate employees on their additional options, including deductibles and out-of-pocket maximums, so workers can evaluate carefully and make the best purchasing decision.
- Go Active. While the vast majority of employees keep the same plan from year to year, their situations often change, impacting their use of healthcare benefits as well. To encourage employees to pick the right plan for them today, set up active enrollment that requires workers to proactively choose.
- Start Over. Once this year’s open enrollment period is over, it’s time to start planning for the next one. So follow up the period with surveys to gauge what was clear or confusing and identify any concerns so you can develop a strategy for driving the greatest satisfaction in the process going forward.
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