Smart Benefits: Engage Employees in Benefits
Monday, May 07, 2018
- Solicit Feedback: Benefits are often decided by leadership and HR. But if they’re intended for employees, then it makes sense to give them a voice in the process. Use surveys, small groups or informal conversations to gauge everything from the types of offerings, the enrollment process, communication channels and more.
- Simplify: The more complicated it is for employees to understand and use benefits, the less likely they are to act. So make it easy for workers to learn what’s available, sign up and utilize the offerings by providing clear, succinct information in a user-friendly manner. That way, you’ll boost interest in their options, including services they’re already paying for but not using.
- Communicate: To get employees’ attention, you may need to break from traditional avenues. Instead, try mobile apps, social media and videos of benefit ambassadors to boost engagement. If you have a diverse workforce, consider targeted messaging for more effective outreach. And remember that it’s important to talk about benefits all year long and not just during open enrollment.
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