Smart Benefits: Help Employees Understand Benefits in Three Steps
Monday, July 02, 2018
To help employees learn exactly what they’re getting so they can take full advantage of their benefits, consider the following five steps:
- Talk in plain language. Whether in a meeting or written communication, be sure to explain benefits as simply and clearly as possible. Lots of acronyms and fine print can overwhelm employees.
- Communicate year-round. Be sure to engage employees throughout the year, and not just during open enrollment. Maintain consistent, informative outreach that will educate them so they can make good benefit choices.
- Use a variety of outreach. Outreach shouldn’t be a one-size-fits-all approach. From multimedia and digital to email and print materials, try a variety of different channels to engage employees.
And don’t forget to solicit feedback on your communication so you can adapt future education that will enable employees to take better control of their health.
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