Smart Benefits: When it Comes to Benefit Info, Get Personal
Monday, January 07, 2019
- Go Mobile-Friendly: Fit the lifestyles of today’s employees with a responsive benefits website they can access anywhere. And use mobile apps, text and email to push information out over their phones.
- Leverage Employee Data: Send relevant, customized messages based on major life events, like getting married, starting a family, ore preparing for retirement to show benefits support at critical moments.
- Solicit Feedback: Employees want to feel listened to and understood. So ask employees their opinions through surveys and other forums and let them drive your communications by responding with the info they value.
- Say it with Video: For those who are overwhelmed by lengthy benefits booklets or complex policy info, capture employees’ attention with a video connection. That way, you can communicate the information employees need with a human face and voice – giving them expert access from anywhere.
- Dial into Diseases: For employees with chronic conditions like diabetes, use personalized messages to engage them about benefits, resources, screenings, and more to help improve outcomes and lower costs.
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