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Message: From GoLocalWorcester by Amy Gallagher, GoLocal Business/Health Expert: If you’re looking to drive participation in your wellness program, contests may be key. The popularity of mobile game apps like “Angry Birds” and “Words with Friends” prove adults and kids alike are motivated by competition with themselves or others, rewards for making progress, and challenges to get to the next level. These draws keep participants coming back for more – essential to wellness program success. http://www.golocalworcester.com/business/smart-benefits-use-competitions-to-up-wellness-participation
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