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slides: Massachusetts Ranks Poorly For Wine Drinkers

Saturday, August 24, 2013

 

Love to drink wine? Massachusetts doesn't love the wine trade as much as you do.

While Massachusetts wine drinkers may love their local vineyards and wine shops, it turns out that Massachusetts is one of the worst-ranked states in the country for wine lovers, according to a new report from The American Wine Consumer Coalition in Washington, DC.

The report, called "Consuming Concerns", both grades and ranks each state based on how friendly its wine laws are for consumers. Massachusetts pulled a failing grade--an 'F'--and ranked #44 overall, tied with neighboring Rhode Island.

In summary, "Massachusetts wine consumers are burdened by onerous laws that deprive the state’s wine lovers of choice and convenience when it comes to buying wine," according to the report. "Massachusetts law allows for no sales of wine in grocery stores, no direct to consumer shipment of wine from wineries and no direct to consumer shipment of wine from wine retailers, making the state among the worst for wine consumer selection and convenience." The only area in which Massachusetts gained some points was in the Coalition's assessment of government control, where there's none. 

Grading wine friendliness

To rank each state, the Coalition assigned certain set of points for each way it met consumer needs on six issues:  

1. Winery Shipping 
2. No State Monopoly on Wine Sales
3. Retailer Shipping
4. Sunday Wine Sales
5. Bringing Wine Into Restaurants
6. Wine Sales in Grocery Stores 

If a state did not meet consumer expectations on any of these six issues, it received no ranking points for that issue. On the issue of bringing wine into restaurants, states might receive partial point allocation when the conduct was allowed but only under specific, restrictive conditions. Points up to 100 maximum were then translated into a letter grade based on a typical grading scale. 

Least + most friendly wine states

Along with Rhode Island and Massachusetts, the Top 10 Least Friendly States for Wine Lovers are Indiana, South Dakota, Delaware, Kentucky, Pennsylvania, Mississippi, Oklahoma, and Utah.  On the friendlier end of the spectrum, the Top 10 are, in descending order: California, District of Columbia, Missouri, Nebraska, New Hampshire, Oregon, Virginia, Louisiana, Nevada, Alaska-Tie for 10th, and Wyoming-Tie for 10th.

For more details on Massachusetts's wine laws as well as those of the other 6 New England states, see the slides, below.

 

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