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Worcester’s stART on the Street Will Not Hold Spring Festival

Friday, March 07, 2014

 

A fun and unique performance showcased at one of stART's previous spring festivals.

stART on the Street, which is the largest art, music and cultural festival in Central Massachusetts, have decided not to hold a spring festival this year.

Instead of three festivals in 2014, stART Co-Director Tina Zlody said the volunteer-run organization will focus its efforts on the September 21st and December 7th festivals. “Coordinating stART festivals is a labor of love, and we’ve worked hard for several years in a row to keep doing three festivals per year,” said Zlody. “This year we have decided to give our group a much needed rest. In doing just two festivals this year, we’re able to put more energy into the creative part of the process without stretching the limited resources we have too thin.”

Fundraising

To keep stART events running and free to the public, Zlody said the organization is looking for help in two ways, the first of which is funding. “Hosting festivals of this size is expensive, and finding ways to work within a strict budget presents multiple challenges,” Zlody explained. The group plans to put more energy into fundraising and sponsorships to ease the pressure, but with more energy comes more taxation to the second resource – people power.

Nikki Erskine, Marketing & Media Coordinator for stART, told GoLocal that although she doesn't believe fundraising was a contributing factor in cancelling the spring event in 2014, it does provide the organization with numerous advantages. "It allows us the means to host bigger musical and performing acts, provide better equipment for the event such as real stages, give the kids and adults more creative activities to engage in, and – if we're really lucky – pay the coordinators for the thousands of hours we put in to these festivals each year."

A difficult decision

According to Zlody, the decision was hard to come to, as the spring festival has been hosted in a newly developed part of town. “There are so many amazing things happening in the Canal District, and we want to thank the area businesses for all of the work they put in to make spring stART successful.” As successful as the spring festival has been, this year the team is regrouping and developing plans for the flagship September festival, which hosted hundreds of artists and an estimated 65,000 visitors in 2013. Since then, the team has been looking back at past successes and thinking about how they can create “an even more memorable [September] event for both attendees and for those who take part in the festival,” Zlody said.

Hard work and dedication

Erskine also spoke to GoLocal about the hard work and dedication that goes into coordinating stART’s events. “Many of us have been involved in coordinating stART for years. We each have our own duties, and planning would start around February and roll straight through December, with about 6 weeks totally off before we start planning for the next year. It's hard to keep that momentum up indefinitely, especially as we grow with every event we have. It's been amazing, but we were getting to the point where the time, stress, and energy required was too much.”

Planning the 12th annual stART on the Street on Park Avenue this September is already underway. For more information on donating or getting involved, visit stARTontheStreet.org.

About stART on the Street

Founded in 2002, stART on the Street is a non-profit organization committed to expanding the scope of creative culture in Worcester and Central Massachusetts by creating events that celebrate and support the visual and performing arts.

 

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