Summer Travel is Coming - Which States Tourism Campaign is Most Alluring?
Wednesday, April 06, 2016
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Rhode Island’s failed tourism campaign has made national attention for running footage from Iceland and for more than 100 mistakes on its tourism website.
The campaign was such a disaster the Chief Marketing Officer of Rhode Island’s Tourism campaign was forced to resign after just three months.
But, soon the Summer will be here and the opportunities are endless from the beaches of Hawaii to New Orleans to the the Mansions in Newport.
Last year, AAA Travel projected 37.2 million Americans traveled 50 miles or more from home during the Memorial Day holiday weekend in 2015, a 4.7 percent increase from the 35.5 million people who traveled in 2014 and the highest travel volume for the holiday in 10 years.
With gas prices even lower and the economy a bit approved, the number should be higher in 2016. Memorial Day kicks-off the summer travel season in which more than 100 million will travel.
Utah is spending millions marketing for travelers. The state’s campaign “Take the Road to Mighty” is featured on digital and TV ads across the country. The campaign is focus on five National Parks.
Oregon Tourism Commission is running “You Might Like Oregon” campaign — a minimalist campaign featuring hundreds if not thousands of opportunities for travelers.
The “We Like It Here” campaign, developed with advertising Portland mega-agency Wieden+Kennedy. The creative launched last month with seven 15-second television spots showcasing unique experiences around the state. Maintaining the highly visual elements that are expected from Travel Oregon, the spots will air in key drive markets: Portland, Seattle, San Francisco, Boise and Vancouver, B.C.
For Rhode Island - It Is a Re-Do
With just weeks before the tourism season begins Rhode Island's tourism efforts are starting all over. With no chief marketing officer and calls by the public to dump the $400,000 logo design by Milton Glazer, the state is scrambling. Glaser designed the "I love NY" logo in the 1970's.
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