Company Brings Video Game Industry to Central Mass

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Saturday, June 23, 2012

GoLocalWorcester Lifestyle Team

One Shrewsbury company is bringing online, tech. and video game-related jobs to the area. Elevation Exhibits & Events, an exhibit design and event-planning firm, announced a new client, Rooster Teeth. The newly added user is one of the fastest-growing online communities in the comic book, video, film and gaming industry.

Elevation Exhibits & Events is an award-winning firm and it looking forward to bringing the market to Central Mass. They specialize in integrated tradeshow marketing for diverse industries worldwide.

The announcement was made following the successful debut of Rooster Teeth's new Elevation Exhibits-designed booth at PAX East (Penny Arcade Expo) in Boston last month, one of the industry's first big shows of the calendar year.

"We are excited to be partnering with Rooster Teeth, and thrilled to be entering such a dynamic, young and fast-growing market," said Jim Burke, founder and principal of Elevation Exhibits & Events.

Burke said Elevation Exhibits has added several new positions to support Rooster Teeth and other companies that require full service tradeshow marketing in this escalating industry.

The online community has developed an almost cult-like fan base, with more than a billion views on Rooster Teeth's YouTube channel.

"The gaming, comic and video industry is challenging because the fans are so knowledgeable, and trade shows have become destination events for them. We want to live up to their expectations," he said.

Some of the clients in Elevation Exhibits & Events’ portfolio include Dell, Microsoft, NEC, and Raytheon.

Rooster Teeth is headquartered in Austin, Texas and creates live action shorts, animation, and a genre called machinima, which uses clips from computer and video games to create original material.

“We are super cool jet-setting celebrities and don't have time to deal with things like ‘booths’ or ‘merchandise’ so having Elevation Exhibits step in and help us analyze our needs was amazing,” said Gus Sorola, co-founder and director of technology at Rooster Teeth.

Elevation Exhibits & Events designs and manufactures world-class, award-winning exhibits and events for top companies in diverse industries and strive for creative, practical, and lasting solutions. 

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