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video: Gov. Baker Calls Announces Media Campaign to End Opioid Addiction

Thursday, November 05, 2015

 

Massachusetts Governor Charlie Baker announced a statewide media campaign on Wednesday with the goal of making Massachusetts a "#statewithooutStigMA."

"Our administration is stepping forward to share their message, a message we hope will become contagious and encourage others to step out of the shadows," said Baker at a press conference.

The campaign is built off one of the Governor's Opioid Working Group recommendations last June and is designed to impact the negative stereotype  of drug misuse, asserting that addiction is not a choice, it's an illness.

Baker added,"We are urging every resident of the Commonwealth to support those struggling with opioid addiction, as we strive to become a state without stigma. "

 

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