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Leading in Central MA: Kimberly Ferguson-Owner of Apple Spice Café

Monday, April 14, 2014


Kimberly Ferguson is the Owner/Operator of Apple Spice Café and Juice Bar. The married mother of 5 children, Ferguson decided to fulfill some personal dreams and goals. Apple Spice is her first restaurant with plans for more. A second generation entrepreneur, Ferguson is creating success offering healthy food options that taste delicious.

A Conversation with Kimberly Ferguson

SW: How would you describe Apple Spice Café and Juice Bar?

KF: It is a restaurant that serves healthy options for breakfast, lunch and dinner. We make our bread from scratch with no additives or preservatives. All soups are made from scratch and sandwiches and salads are made to order with all condiments on the side so that the customer can control the calories.

With all the flour in the air we cannot claim to be 100% gluten free however we do offer sandwiches on gluten free bread and many of the soups are gluten free as well.

Our juices are made from 100% crushed fruit. We make smoothes with and without protein plus extract juice from fruits and vegetables. Our protein is 98.9% bio-available and very gentle on the stomach. With 4 digestive enzymes even people that are lactose intolerant can drink it.

SW: What led you to be a restaurant owner?

KF: As a mother of 5 I always worked part time and supported my husband’s career demands while caring for the kids. As they became more independent it was my time to fulfill some dreams and goals of my own. I wanted to be in business for myself but did not have the background to jump in any particular direction. I decided to peruse a franchise that would supply the know-how.

SW: Jack Welch made the statement that good business leaders create, articulate, own and relentlessly drive a vision to completion. What is your vision?

KF: My vision is to make this location successful and able to operate independent of me so that I can open another location.

SW: What is on the drawing board for Apple Spice in 2014?

KF: This year we need to generate more walk-in business while growing the catering side of the business. We need to educate more people in our concept and bring more homemade fresh items to both the deli and catering.

SW: Are you involved in the community? If so, how?

KF: We currently prepare lunches for many local school teachers and always donate to their fundraisers. We currently donated coffee and desserts to a fundraiser at the Venerini Academy School in Worcester.

Our main donation each year is to the Ride for Kids. It is a motorcycle ride that raises money for kids with brain tumors. We donate box lunches to all the staff and riders, about 500 each year.

SW: Who or what has had the greatest influence on your life?

KF: My father passed away a couple years ago but as a self-employed successful business owner a lot of his attributes rubbed off on me. He was a creative, upbeat optimist that worked hard and enjoyed life.

SW: Do you have a favorite quote?

KF: “Where there is a will there is a way.”

SW: What is the something that few people know about you?

KF: If I can figure out how to take a few weekends off I would like to take sailing lessons!

SW: How do you define success?

KF: Success is when you are happy with your own accomplishments however great or small. My greatest success is raising 5 children.

SW: Where do you see yourself in 10 years?

KF: Retired! Haha!

GoLocalWorcester presents Leading in Central MA, a weekly profile of an outstanding community or business leader. Join us every Monday for an inspiring look at the careers and lifestyles of Central Massachusetts’s most influential citizens.

Susan D. Wagner is president of Susan Wagner PR, a boutique public relations firm invested in meeting client's goals with integrity and creativity. 

If you have suggestions for a profile, please email [email protected].


Related Slideshow: Women Leading in Central Massachusetts

Who are some of Central MA's high-level female bosses?  GoLocal takes a look at some of the leading women in the region in their respective industries, in the private and nonprofit sectors.  

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Lisa Piehler


Piehler has been the Regional CEO of the American Red Cross of Central and Western Massachusetts since 1993, overseeing a regional area of 1.7 million people in over 200 cities and towns in Central and Western Massachusetts, and a staff of 30 and 400 volunteers.

Prior to working at the American Red Cross, Piehler was the Director of Parks and Recreation for the city or Worcester. Piehler received her bachelor’s degree in park administration from the University of Massachusetts and a master’s degree from Clark University with a concentration in non-profit management.

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Victoria Waterman


Waterman is currently the CEO of Girls, Inc, the non-profit organization meant to help girls navigate through the challenges of growing up female and to gain the skills and confidence to achieve their dreams.  Waterman had previously been President of Leading Women Massachusetts, an organization that provides leadership development solutions for women in organizations.

Waterman, who has 20 years of experience in the mortgage banking industry in the marketing sector, received her bachelors of science in marketing from Bryant in 1985.  Waterman's awards include the Stevie Awards Honoree for Women in Business in 2010 and the excellence in Board Leadership in 2012. 

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Deborah Penta


Penta is the Founder and CEO of Penta Communications, the regional integrated marketing, advertising, web, interactive media, and public relations firm.  

Penta has helped senior level management teams develop shape strategic and effective marketing, advertising and public relations programs, and has served on the Board of Directors at Worcester County Food Bank, the Board of Directors at Worcester Regional Research Bureau, and the Board of Directors at Worcester Community Action Counsel. She received her bachelor’s degree from Stonehill College and her executive education from Harvard University.

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Laura Sen


Sen has been the President and CEO of BJ’s Wholesale Club for over 4 years, having previously over 20 years of experience with BJ’s, including having roles as Chief Operating Officer, Executive Vice President of Merchandising and logistics,Vice President of Logistics, and Senior Vice President of General Merchandise.

Prior to working at BJ’s, Sen has nearly 30 years of experience in mass retail, working with Zayre Corporation and Jordan Marsh Company.  Sen has served on the board of Saint Coletta and Cardinal Cushing Schools of Massachusetts and has provided support to non-profit organizations including the Women's Inn at Pine Street, the Neely House and the Cardinal Cushing Centers Springtime Event.

Sen received her Bachelor’s degree from Boston College.

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Liora Stone


Stone founded Precision Engineering with her husband Peter in 1988. Located in Uxbridge, Precision Engineering focuses on custom metal sheet fabrication.

The company has grown to include 40,000 square feet of manufacturing, assembly and warehousing space, encompassing two physical plants within Quaker Industrial Park.

Stone is a graduate of Syracuse University.

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Susan Engelkemeyer


Engelkemeyer was appointed the 7th President of Nichols College on August 1, 2011 and was officially installed on October 21, 2011, where she now oversees  a student body of 1,500 students.

Prior to working at Nichols College, Engelkemeyer worked for Babson College, Ithica College, and the Charlton College of Business at the University of Massachusetts Dartmouth.

Engelkemeyer received her Bachelors degree from Stephens college, her Ph.D in Industrial Management from Clemson University, and her M.B.A from East Carolina University.  She serves as a peer review team leader for the Association to Advance Collegiate Schools of Business and served on the board of directors for GOAL/QPC for 20 years. 

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Paula Rooney

Rooney, the 13th President of Dean College, as according to the school's website has overseen enrollment that has "more than doubled and overall retention has increased substantially, while new baccalaureate partnerships and programs have been launched to complement the college’s established associate degree programs.

In addition, campus improvements such as new building construction and renovation and Dean’s wireless technology environment have dramatically transformed the campus" -- and under Dr. Rooney’s helm, "Dean College’s financial status has been solidified as endowment has quadrupled from $7.9 million to $32 million."

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Gail Carberry


President of Quinsigamond Community College, Dr. Carberry holds Certificate in Small Business Management from Springfield Technical Community College, a B.S. from Worcester State University and Master’s and Doctorate degrees from the University of Massachusetts at Amherst, specializing in organizational development, strategic planning and staff development. 
She currently serves on numerous local, State and national Boards including the Massachusetts Clean Energy Center, Latino Education Institute, Bay Path Regional/Vocational High School Foundation, National Association for Community College Entrepreneurship, Worcester Educational Collaborative, Boys & Girls Club of Worcester, Central Mass Workforce Investment Board, Greater Worcester Community Foundation, Worcester Business Development Corporation and the Massachusetts Biomedical Initiatives. She co-chairs the Mayor’s Commission for Hispanic Education Excellence and chairs the Early Education Matters Task Force.
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Kristin Carvalho


Milford National Bank President and CEO Carvalho is both a prominent corporate and community figure, who with the bank has supported causes such as the Massachusetts Lions Eye Research Fund, the WMRC radiothon, and while at the bank. and received an “Outstanding” rating from the Massachusetts State Division of Banks for its Community Reinvestment Act (CRA) compliance. 
“Very few banks achieve the ‘Outstanding’ rating so we are particularly pleased to have achieved this,” said Carvalho at the time.  “As a community bank, our primary focus is to help people in this area buy homes and finance small businesses. Earning the ‘Outstanding’ rating is an indication that our efforts are successful.” 
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Tina Sbrega

President and CEO of GFA credit union,  Sbrega has been Director of the Massachusetts Share Insurance Corporation, Trustee for Mount Wachusett Community College, and Trustee of Heywood Hospital Credit Union and Freedom Credit Union, and acquired a credit union technology service in Rochester, New York. 


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