Horowitz: Reagan Democrats are Dead or Republicans
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Tuesday, April 05, 2016
Rob Horowitz, GoLocalWorcester MINDSETTER™
Rob Horowitz
Despite the fact that the Reagan Democrats are as much in the rear view mirror as WKRP in Cincinnati, Don Johnson, and Teenage Mutant Ninja Turtles and other remnants of the 80’s, they live on in the imaginations of pundits and political candidates who for one more election cycle are talking about this voter group as if it still exists in significant numbers in the electorate. The plain facts are that Reagan Democrats by and large have either become Republicans or checked out of the earth hotel.
The last time there was this much conversation about Reagan Democrats was in 2008 when some Clinton supporters argued that Obama could not win the general election because the so-called white, working class Reagan Democrats would abandon him for the Republican nominee. In fact, Obama went on to win 89% of self-identified Democrats as he easily defeated John McCain in the general election.
There is, of course, historical reality, to the term ‘Reagan Democrat." In 1980, Ronald Reagan won 27% of Democrats in his decisive victory over Jimmy Carter.. But this was back in the day when party identification reflected regional coalitions and family history as much as ideology. Conservative Southern Democrats such as Sam Nunn and Liberal Northern Republicans such as John Chafee were not yet endangered species.
As the political scientist, Alan Abramowitz asserts, beginning as a consequence of the civil rights movement and accelerating due to Reagan, the American electorate went through an ideological realignment in which voters‘ party identification shifted based on their issue positions and over-all political outlook. Conservative Democrats became Republicans and liberal Republicans moved to the Democratic Party. This is one of the reasons the number of ticket-splitters have declined from about 1-in-4 voters to less than 1-in-10. Now in Presidential elections, just about 90% of Democrats and Republican identifiers vote for their respective party’s nominee.
Additionally, since the 1980 election was more than 35 years ago, mortality has taken its inevitable toll on the Reagan Democrats and the historical factors that created this sub-group do not at all apply to the rising millennial generation.
Further, Reagan Democrats is a term often wrongly used interchangeably with white working class Democrats. The white working class, particularly working class males , already vote Republican in overwhelming numbers. In 2012, President Obama lost white non-college men by more than 2-to-1. The non-college men and women who have remained in the Democratic party have done so because they share an ideology and world view and while it is possible for a more economically populist nominee such as Donald Trump to pick off a few of them, they are not open to persuasion in large, election deciding numbers. Also, white non-college voters as a whole represent a declining share of the electorate
So when you hear someone arguing that their candidate will be strong in the general election because they will appeal to the so-called ‘Reagan Democrats', ask them if they still have their boom boxes and cabbage patch dolls and let them know they are literally whistling past the graveyard.
Rob Horowitz is a strategic and communications consultant who provides general consulting, public relations, direct mail services and polling for national and state issue organizations, various non-profits and elected officials and candidates. He is an Adjunct Professor of Political Science at the University of Rhode Island.
Related Slideshow: The 2016 President Candidates Ranked by Absurdity
InsideGov ranked the levels of absurdity for each candidate by these four criteria:
- A consistently low 2015 polling average: consistently low poll numbers make campaigns more superfluous, and thus, more absurd
- Extreme ideologies: candidates with extreme views—whether way to the left or way to the right—tend to be less viable, and thus, more ridiculous
- Little-to-no years of elected office or active-duty military experience: inexperienced and unproven, these candidates are more prone to absurdity
- Multiple attempts at the presidency: the more attempts, the less serious the candidate becomes
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#21
Candidate: Scott Walker
Absurdity Index: 37.1 (very low)
What InsideGov said:
He might be the most boring candidate in the race, but he’s also the least ridiculous. The Governor of Wisconsin has 22 years of elected experience and consistently solid polling numbers for 2016.
While he leans more conservative than average, he takes few truly extreme positions. He’s the most reasonable candidate in the entire field, by InsideGov’s metrics.
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#20
Candidate: Martin O'Malley
Absurdity Index: 39.4
What InsideGov said:
By InsideGov’s calculations, the former Governor of Maryland is the most moderate Democrat in the field, and among the five most moderate candidates overall.
Even if he never gains traction against the mighty Clinton machine, we can expect O’Malley to add a measured, level-headed perspective to the Democratic primaries.
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#19
Candidate: Chris Christie
Absurdity Index: 39.7
What InsideGov said:
While the Governor of New Jersey gets a bad rap for his bluster and blunt statements, the data suggests he’s one of the more reasonable candidates, on the whole. He’s moderate across almost every issue, and he's still alive in the polls.
“Bridgegate” might ultimately doom him, but his decision not to run for president in 2012 was classic, sensible Christie.
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#18
Candidate: Hillary Clinton
Absurdity Index: 40.6
What InsideGov said:
Clinton scores a few absurdity points across several categories: she’s only served eight years of elected office*, has run for president before, and is more liberal than all but one competitor. Still, her historically dominant position in the polls (nearly 50 points above her nearest challenger) means we have to take the former New York Senator seriously. In the position she’s in, it would be ridiculous for hernot to run.
*For our purposes, her terms as First Lady and Secretary of State do not count toward her total, because she was not elected to those positions.
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#17
Candidate: Jeb Bush
Absurdity Index: 40.8
What InsideGov said:
Some might say that three Bushes in three decades is absurd, but by our numbers, Jeb Bush is among the most sensible of the candidates. He consistently polls at the top of the GOP field, holds more moderate positions than most of his opponents and seems to have waited for the perfect time to run.
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#16
Candidate: Lincoln Chafee
Absurdity Index: 43.0
What InsideGov said:
The recent Democratic Party-convert holds moderate views and boasts 24 years of elected experience—enough to make him a logical candidate for the 2016 race. Only his extremely low polling numbers, which suggest that his candidacy will be irrelevant, bump him a few spots up this list.
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#15
Candidate: Bernie Sanders
Absurdity Index: 43.5
What InsideGov said:
The most liberal candidate in the field, Bernie Sanders will likely add a far-left voice to the Democratic primaries. That said, his decent polling numbers and 34 years of elected experience suggest he deserves to be in the conversation, regardless of his ideology.
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#14
Candidate: Marco Rubio
Absurdity Index: 45.2
What InsideGov said:
The Tea Party star turned respected Florida Senator boasts 15 years of experience and a solid polling average. Rubio’s sole weakness might be his strong conservative streak, which will make him less palatable in the general election. Only Rick Santorum and Ted Cruz hold viewpoints further to the right.
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#13
Candidate: Lindsey Graham
Absurdity Index: 45.8
What InsideGov said:
The South Carolina Senator has all the experience you’d ever want in a president: 22 years of elected service, another dozen of active-duty military service. Still, Graham’s abysmal polling numbers suggest he has no business in an already crowded field.
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#12
Candidate: Jim Webb
Absurdity Index: 45.8
What InsideGov said:
Similar to Graham, Jim Webb brings a combination of government and military service to the table, an attractive résumé that would seem to appeal to liberal and conservative voters alike. And while he doesn’t have quite as much total experience as Graham, Webb’s moderate ideology scores would make him a compelling general election contender. That said, Webb is so far behind Clinton in the polls that his candidacy likely won't last.
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#11
Candidate: Rick Perry
Absurdity Index: 47.0
What InsideGov said:
Though he leans more conservative than the average GOP candidate, Rick Perry’s 35 years of elected experience—including 15 as the Governor of Texas—make Perry an immediate contender. He’ll just need to escape the shadow of his failed 2012 run, where debate gaffes unraveled an otherwise promising campaign.
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#10
Candidate: John Kasich
Absurdity Index: 47.3
What InsideGov said:
The Governor of Ohio has over two decades of experience and a balanced mix of viewpoints that could appeal to national voters. For now, only a low polling average brings Kasich down. Given that the governor hasn’t officially announced his candidacy, Kasich could quickly find himself moving down the Absurdity Index and into a short list of contenders.
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#9
Candidate: Rand Paul
Absurdity Index: 48.8
What InsideGov said:
While he’s relatively new to the game (particularly compared to his father, Ron Paul), Paul’s Libertarian leanings will likely help the Kentucky Senator win over a small subset of American voters. His bigger problem will be garnering support from traditional Democrats or Republicans—each of which will have fundamental disagreements with his platform.
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#8
Candidate: George Pataki
Absurdity Index: 49.8
What InsideGov said:
The former Governor of New York is, by InsideGov’s count, the last of the semi-viable 2016 candidates. His polling is currently in the gutter, but his moderate views, 25 years of experience and record as a GOP governor in a liberal state all contribute to a well-rounded presidential candidate. He just needs voters to pay attention.
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#7
Candidate: Mike Huckabee
Absurdity Index: 52.2
What InsideGov said:
Part pastor, part politician and part Fox News personality, Mike Huckabee has done a little bit of everything—past positions that will help him appeal to a loyal base of Evangelical voters.
For mainstream voters, however, Huckabee’s revolving door of professions, overemphasis on religious values and lack of foreign policy bonafides make him unfit for office.
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#6
Candidate: Ben Carson
Absurdity Index: 55.4
What InsideGov said:
Famous for being the first surgeon to successfully separate twins conjoined at the head, Ben Carson is a brilliant physician, but has never been a politician. While some might be refreshed by a candidate so removed from Washington, history tells us that these candidates are the most likely to be loose canons, with offhand comments that trained politicians are smart enough to avoid. For these reasons, Carson is likely to wind up more sideshow than serious contender.
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#5
Candidate: Ted Cruz
Absurdity Index: 59.9
What InsideGov said:
New to politics and more conservative than the entire field, Cruz easily ranks among 2016’s most absurd candidates. He’ll likely provide some entertainment at debates and in interviews, but there’s no way he’ll make it past New Hampshire. Only a consistent bloc of Tea Party support in the polls prevents him from finishing in the top four.
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#4
Candidate: Bobby Jindal
Absurdity Index: 66.5
What InsideGov said:
Both highly conservative and unappealing to voters, the Governor of Louisiana has seen a sharp decline in support since he bombed a 2009 State of the Union response. The data says that neither voters nor television networks will take his bid very seriously; he may be among the first to drop out.
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#3
Candidate: Rick Santorum
Absurdity Index: 67.2
What InsideGov said:
While Santorum’s years of elected experience are about average (16), his deeply conservative views and consistently low poll numbers make him a superfluous addition to the race.
The former Pennsylvania Senator might be hoping that his deep 2012 run will help validate his bonafides as a candidate, but GOP voters already seem weary of the candidate. If anything, his presidential election history will be more of a curse than a blessing.
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#2
Candidate: Carly Fiorina
Absurdity Index: 75.4
What InsideGov said:
Fiorina’s low polling numbers and zero years of elected experience work against the businesswoman, who has been trying to transition to politics for the last decade. She deserves praise for her quick rise to senior vice president at AT&T, but her tenure at HP is more ominous.
While serving as HP’s CEO, the company underperformed in the stock market, took on billions in debt, laid off 30,000 workers and saw employee satisfaction plummet. The company’s board eventually forced her to resign. Add to that a failed Senate bid in 2010, and Fiorina has gone many years without a signature victory. It’s unlikely that the 2016 election will mean anything different for the aspiring politician.
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#1
Candidate: Donald Trump
Absurdity Index: 191.2
What InsideGov said:
When it comes to absurdity, Trump breaks the scale. Yes, his recent poll numbers aren’t terrible, but all candidates receive bumps after officially announcing their campaigns. Instead, it’s Trump’s wacky policy positions, decades of pretend presidential runs and zero years of elected experience that earn Trump the honor of 2016’s most absurd candidate.
Trump is more likely than anyone on this list to make headlines, yet less likely than the entire field to actually become president. He’s more than twice as ridiculous as the next-most absurd candidate. When the 2016 race is all over, don’t say Trump didn’t win anything. Congratulations, Donald.
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