Rob Horowitz: Momentum Behind New Action on Climate Change
Tuesday, November 20, 2012
About 30 percent of the electorate are so-called swing voters on climate change, according to Stanford University Professor Joe Krosnick, an expert in public opinion on environmental issues. These are people with low confidence in scientists and whose views are very influenced by the weather. Hurricane Sandy -- with its saturation media coverage, all-too-many stories of human tragedy and a level of damage forcing Governors along the Eastern seaboard to move up active planning for climate change adaptation -- will result in more of these voters being persuaded that action is required. This is especially the case if more extreme weather events. including storms of greater intensity, continue, as is predicted.
Rob Horowitz is a strategic and communications consultant who provides general consulting, public relations, direct mail services and polling for national and state issue organizations, various non-profits and elected officials and candidates. He is an Adjunct Professor of Political Science at the University of Rhode Island.
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