| | Advanced Search


Tom Finneran: Running on Envy—America's doctors run the gauntlet of envy

Arthur Schaper: Justina: Still Not Free—The crusade continues

Central MA Up + Comer: Vision Advertising CEO Laura Briere—Meet Central MA's rising stars...

FlyORH: Vote for Worcester in JetBlue Contest—Supporting ORH and JetBlue....

Catch the Moscow Festival Ballet With Your WOO Card—Where will you be WOOing this weekend?

Acclaimed Author Leah Hager Cohen to Give Reading at Holy Cross—Will read from new novel 'No Book but…

NEW: Michael Graham Taking Conservative Talk Show to Atlanta—Headed for a warmer climate

NEW: Worcester’s Wormtown Brewery Wins Denver Int’l Beer Award—A major honor bestowed to a local brewery

Paul Giorgio: Elizabeth Warren is Right on Student Loans—MINDSETTER Paul Giorgio examines the student debt crisis

Central MA College Standout: Smith College’s Megan Baker—Spotlight on a bright student...


Investigation: Brown Spent 77 Percent of Campaign Millions Outside Massachusetts

Thursday, September 27, 2012


Republican Senator Scott Brown has not fared much better than his Democratic opponent Elizabeth Warren when it comes to pumping campaign funds into the Massachusetts economy.

This election cycle, $2,865,630, or just over 23 percent, of the Brown campaign's $12,269,454 in spending was disbursed within Massachusetts, according to Federal Election Commission finance reports filed through August 17 of this year. Of the $15,946,480 disbursed by the Warren campaign, $3,205,617, or just over 20 percent, was paid out in the Bay State.

Economic Impact on Massachusetts

As reported on Wednesday, the Massachusetts Senate race has seen a combined $22 million in spending by Brown and Warren outside the Commonwealth. The state’s economy has continued to struggle, with seasonally adjusted unemployment rising to 6.3 percent in August, and jobs have been a top priority for both campaigns.

According to Richard Wolff, a professor emeritus of Economics at UMass-Amherst and a visiting professor at the Graduate Program of International Affairs at the New School University, $22 million would be enough to hire 400 employees at the state’s annual mean wage of $54,740, which could make a big difference in Massachusetts.

“The spending of their incomes by these 400 newly hired workers would in turn stimulate the hiring of 2.5 times 400 or a nice, neat 1000 workers whose personal, family and community lives would be transformed in the process,” he said.

In a recent campaign ad, Brown visits an unemployed single mother in Shrewsbury, who tells the Senator she wants to get back to work and get her life on track.

"To me, creating jobs is more important than what party you belong to. That's why one of the first votes I took as a Senator was for a Democratic jobs bill," Brown says in the 30-second television spot.

Yet with nearly $10 million in campaign funds going to companies outside the Bay State, the number of local jobs Brown could potentially create by spending in Massachusetts is limited.

Media buying and placement for television and radio ads has been the largest expenditure for both campaigns. While airtime is ultimately purchased from local stations and affiliates throughout the state, the media buying agency’s commission, which can run up to 15 percent, stays in the firm’s home state.

Michael Kanter, a founding member of Cambridge Local First, a network of locally-owned and independent businesses, said the candidates may have missed an opportunity by not doing more to support local businesses in Massachusetts.

"It's one of those obvious things that you would think, at this point in time, candidates would try to make even a big deal about," he said.

"Ethically, I think it's the right place to go."

Kanter, who owns Cambridge Naturals with his wife Elizabeth Stagl and is a member of the executive committee at Cambridge Local First, founded in 2005, said the local movement crosses political lines.

"That's one of the nice things about it. People from many walks of life can participate and are eager to participate."

The decision by the campaigns to go out-of-state may be based on financial considerations, said Victor Matheson, an associate professor of Economics at College of the Holy Cross, because companies handling a high volume of political races can produce materials at a cheaper rate.

"These aren't necessarily partisan, it's simply that there are cost savings you can have from locating stuff centrally like that."

Bill Miller, president of the Holliston mailing house New England Professional Systems, said his company has handled state Representative and state Senate races, but the larger races often get grouped together and sent to a select few suppliers.

"We used to do more political mailings than we do now, but we've never done some of those really big ones," he said.

Tony Penny, of Auburn's American Printing & Envelope Co., said the printer typically only sees political work from very local races.

"We haven't been doing any political work this year," said Jim Doray, production manager at Miles Press, Inc. in Worcester.

Jean Publicover, president of Konjolka Media, a Boston-based media planning and buying agency, said her company has seen a decrease in political campaign work as more and more candidates use the same few national strategists.

"That's all they do, and they go from campaign to campaign across the country."

Publicover said most of the people who worked on political media in the Commonwealth in the past did so for Massachusetts candidates, but campaign work in general has begun to dry up in the Bay State.

"I think that's across the board," she said.

"I think anybody in Massachusetts that has been doing it, it isn't there this time around as it has been in previous years."

While Brown and Warren are only buying television time in Massachusetts, said Matheson, that does not necessarily mean the Bay State is the final stop for their campaign cash.

"Even though money pours into local stations, a bunch of that money might end up in corporate headquarters outside of the state."

Where Brown's Money Went

Multi Media Services Corp., based in Alexandria, VA, received $5,933,220 of Brown's campaign money for media placement services. The company's list of past clients includes Bob Dole for President, former Pennsylvania Senator Arlen Specter, and the U.S. Chamber of Commerce.

The Brown campaign spent a total of $1,468,556 with SCM Associates of Dublin, NH on direct mail, printing, postage and finance consulting according to FEC reports.

Headed up by President Stephen C. Meyers, SCM Associates is a leading Republican direct response firm. The company's website lists Brown alongside Paul Ryan and Wisconsin Governor Scott Walker as featured clients for 2010. Oklahoma Senator Jim Inhofe and Mitt Romney's 2008 presidential campaign are also listed.

Located in Saint Paul, MN, FLS Connect is political and constituent communications company, which provided the Brown campaign with $248,141 worth of data management services, telemarketing and fundraising phone calls.

The interactive advertising agency Targeted Victory in Arlington, VA received $319,662 from the Brown campaign for digital consulting and media. The firm is also handling digital duties for Republican presidential candidate Mitt Romney as well as the Republican National Committee.

Online strategy firm The Prosper Group, with offices in Greenwood, IN and Alexandria, VA, worked on Brown's winning campaign against Democrat Martha Coakley in the 2010 special election for the late Ted Kennedy's seat. The group is working with the Senator again this year, and received $21,473 from the campaign for web services through mid-August.

Boston's BFSDaniels/Copycop handled much of Brown's local printing. Supervisor Mike Clark said the company does receive a lot of work from political campaigns.

"It's usually in-state," he said. "There's a lot of city stuff, the senate obviously, a lot of district and local stuff."


Related Articles


Enjoy this post? Share it with others.


Iron Mike Farquhar

To paraphrase what I said in response to a similar story about Warren yesterday; - it's HIS campaign money – he can spend it anywhere HE chooses.

Viewers should take NOTE: Both candidates had to use out-of-state vendors. Is that because nobody wants to start a business here in Taxachusetts anymore?

Has Beacon Hill succeeded in running all the portable business out of state?

Barry O'Brien

Just like in yesterday's story about Elizabeth Warren, the author is using flawed data. If Scott Brown paid $5.9 mil to his media buying agency in Virginia, they took their 5% commission and immediately spent that money on Massachusetts radio and TV stations! Sure, their corporate headquarters may be in another state, but it's that way with many companies. If a dollar is spent at a Best Buy in Framingham, should we not count it as Massachusetts revenue?

So Scott Brown really spent $5.6 mil on media in Mass, bringing his dollars spent in Mass. to $8.4 mil. That means he spent 68% IN Massachusetts....not 70% OUTSIDE, as the article suggests.

Stephen Jacoby

Barry O'Brien: Flawless logic. Yet another example of sloppy journalism on this site.

Peter Stephens

That TAXACHUSETTS claim is B.S., on September 26, the U.S. Census Bureau released its annual update of State and Local Government Finances, providing national data for Fiscal Year 2010. The amount of state and local taxes paid in Massachusetts as a share of total personal income was 10.2 percent in FY 2010. By this measure, Massachusetts had lower taxes than 24 other states and it is .4% lower than the national average of 10.6 %

Edward Saucier

Some people are actually under the impression that the candidates actually run their operation. Their handlers and staffers do all that B/S. The candidates are run around so much they do well knowing which city or town they are in and what day it is. I could never be a politician, generally speaking, I don't like people that much.

Big difference between running for State Senate and U.S. Senate. BIG MONEY for the latter and that BIG MONEY wants some of it going where they, the BIG MONEY donors, want it to go so their pals can make money on the deal. So don't blame them for all that BIG MONEY not being spent in MA. It ain't their fault.

Does that sound logical? Raise you hand if it does!

Iron Mike Farquhar

Sounds logical to me Ed. So where do Warren's tribal donors want their money spent? Are there any Cherokee firms that make yard signs?

Write your comment...

You must be logged in to post comments.