Smart Benefits: Consumerism Continues
Monday, December 15, 2014
As more and more individuals take on the responsibility for healthcare coverage decisions and costs, consumerism is changing the face of health insurance. Beyond shopping for benefits, what else does this trend signal for consumers? Here are some results they can expect:
1.) Healthcare companies will study consumers what consumers need, want and how they act and will use the data to develop more relevant products and services.
2.) To drive greater participation in their care, more programs that make the cost and quality of treatments transparent so consumers can more easily shop for them will emerge, like fixed-price healthcare bundles.
3.) More incentives will be offered to drive consumers to pursue healthier lifestyles through voluntary wellness programs.
4.) Greater personalization in service and support, from web portals and social media to mobile apps and health coaching, will surface to improve consumer satisfaction.
5.) Technology will increasingly be used to engage consumers, beyond just sending targeted treatment reminders via text or posting health alerts on social media, to offerings like telemedicine.
As the shift from B2B to B2C continues, healthcare companies will change the way they relate to consumers, reaching them where and when they want – like the shopping mall.
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