SUCCEED WITH STYLE: Professionals: Are you consistent?

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Tuesday, February 01, 2011

Margaret Batting, Image Consultant and Personal Brand Strategist

When you think of “professional image,” the way you look may automatically come to mind. But your appearance is only part of the equation. Your attitude, behavior, environment and social presence all contribute to your professional image and overall brand. It’s beyond the style of clothes you wear, your hair style, or even the type of watch you wear. It’s important that you send a consistent message especially in the workplace. Otherwise, you may be compromising your credibility. Think of it this way: Do you work with someone who always looks pulled together but their office is a complete disaster? Does he act rude to waiters or lose his temper during meetings? They may appear professional, but their overall image is compromised due to these other factors. The goal is to ensure that everything you do, say, write and wear sends the same message.

Here are 5 tips to keep you on track:

1. Figure out a clothing style that works for you and the culture of your company. Don’t wear a suit one day and then jeans and a t-shirt the next day. You run the risk of not being taken seriously. It’s OK to mix up your wardrobe, but it needs to be professional and the same level of formality.

2. Maintain a consistent attitude. No one wants to promote someone who is negative especially during a challenging economy. Managers need their employees to do more with less. You want to be known as the person who steps to the plate and makes things happen.

3. Mind your manners. This may seem like a no-brainer but I can’t tell you how many times I have seen people disrespect each other in the workplace. Being courteous and saying thank you is very easy to do.

4. Keep your office organized and your car clean. Both places communicate subtle messages. They reflect what is happening in your life. If your office looks like a bomb just went off, people assume you have too much going on and may not be able to handle it. They may think you are unorganized or worse, lazy. The same holds true for your car.

5. Social Media: With the explosion of communication via social media it is equally important to manage your virtual image and brand. Just because people can’t see you in person doesn’t mean you should operate differently. You want to make sure you come across the same way as you would in person. If you want to be portrayed as a serious professional, then your photo, posts and comments need to reflect that image. Get a professional photo taken. The digital photo your friend took of you against a white wall doesn’t support a polished image.

Margaret Batting is the Corporate Style expert for GoLocalProv.com. Margaret is the owner and president of Elevé Image Consulting and the only certified image consultant and personal brand strategist in Rhode Island. She travels the country as the national corporate image consultant for CareerBuilder and serves as the style advisor liaison for Dress for Success Rhode Island, which was involved in Styleweek Providence and will host a fashion show at the Biltmore Hotel in Providence, RI in April. For more information, visit www.eleve-style.com

  

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