The Holiday’s Hottest Game: Hasbro’s Scrabble Flash

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Saturday, December 25, 2010

GoLocalProv Features Team

It's the hottest game going, and is popping up under holiday trees all over the country this weekend.

Hasbro’s new high-tech word building game, SCRABBLE FLASH, takes the traditional, peaceful boardgame and puts it on Red Bull. In SCRABBLE FLASH, players race to build as many words as possible in 75 seconds. It's been a huge hit, and held the number-one selling new game in the US for at least a month.

Sliding, shuffling, beeping tiles

Made up of five electronic freestanding tiles, SCRABBLE FLASH has players speedily sliding, shuffling and swapping tiles to create as many three, four or five-letter words as possible in the allotted 75 seconds. This fast-paced word game uses ‘Wonder-Link Technology,’ which allows the five electronic tiles included in the game to communicate with each other. When the SCRABBLE FLASH tiles are lined up to create a new word, the tiles will light up and beep. SCRABBLE FLASH tiles also keep time and score. The changing letters guarantee players a new experience each time the game is played. (Want to try it online? Go here.)

“Everyone from kids and their parents, to Hollywood celebrities and toy industry leaders, are finding SCRABBLE FLASH to be an addictive, must-have gift this season,” said Kevin Fortey, Vice President, Marketing, US Games Division. “The game marries the fun of traditional SCRABBLE word play with the element of surprise through the use of technology to create an addictively fun, hands-on SCRABBLE experience that is exciting for all who play.”

Major accolades

Toy Industry leaders have lauded SCRABBLE FLASH in 2010 with numerous awards and distinctions honoring the game’s innovation. The Toy Industry Association has included SCRABBLE FLASH on its list of nominees for its Toy of the Year Awards in both the Game of the Year and Innovative Toy of the Year categories, while FunFare Magazine honored SCRABBLE FLASH with its All Stars Award. The high-tech word building game also received the Oppenheim Toy Portfolio Toy Test Platinum Award, and the game found itself on notable holiday lists, such as the Toys R Us Hot Holiday List for 2010, Parents Magazine Best Toys for 2010 List and the Time to Play Most Wanted List.

If Santa didn't bring it, you can find it at retailers throughout RI. SCRABBLE FLASH is recommended for one or more players, ages 8 and up and retails for $29.99.