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Communicators Club to Host Luncheon with Business Expert Ken Cook

Tuesday, March 04, 2014

 

Ken Cook, founder of Peer to Peer Advisors.

The Communicators Club (TCC), a Worcester professional organization dedicated to fostering collaboration and communication between a wide group of communications professionals throughout Central Massachusetts, has announced a luncheon Tuesday, March 11th to which the public is invited. The event will feature Ken Cook, the co-founder of How to WHO and co-author of How to WHO: Selling Personified.

The luncheon will focus on how to build effective relationships, and to build business through those relationships, so you can: 1.) Increase your effective and trusting relationships; 2.) Understand relationship dynamics and the elements at work; and 3.) Strategize about focusing on WHO: establishing relationships as the foundation of your business planning and proactive referral efforts.
 
Cook is the founder of Peer to Peer Advisors, New England's largest independent peer advisory board services company. He spent 25 years consulting with high-growth and middle-market companies, focusing on marketing, sales and growth strategies, and was one of four consultants contracted by Inc. magazine to work with the Inc. 500. Other books by Cook include “The Wisdom of Our Peers,” “The AMA Complete Guide to Small Business Marketing,” and “The AMA Guide to Strategic Planning for Small Business.” He has authored monthly columns for the Hartford Business Journal, Worcester Business Journal, and Providence Business News.
 
The TCC luncheon meeting begins with networking at 11:30 a.m. at Coral Seafood, 225 Shrewsbury Street, Worcester. Cost is $17 for members and students, $25 for nonmembers. Preregistration is encouraged. Register online at www.communicatorsclub.org. If you have questions, contact [email protected].

 

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