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Smart Benefits: The Role of Analytics in Employee Benefits

Monday, October 15, 2018

 

With data analytics embedded in many areas of organizations, it’s no surprise that it’s increasingly shaping employee benefits as well.

That’s because the data held by HR can be leveraged to tailor the right combination of solutions employers offer. And with record-low unemployment, it’s critical to get the benefits right to attract talent.

Here are the advantages of big data and what it could mean for your businesses:

  • Utilization Analysis: Many companies have plenty of utilization data available but they’re simply not analyzing it. By understanding how employees are using benefits, you can determine the actual needs of your workforce to customize the best offerings.
  • Debunking Misperceptions: Employers often think their employees have certain needs based on their anecdotal feedback. But data can help identify the real issues employees are facing and deliver a benefits package that provides true value.
  • Optimizing Communication: Analytics can reveal popular times employees access their benefits so companies can tailor communications accordingly. Businesses can also look at the results of campaigns, such as those designed to boost wellness program participation, and adjust future efforts based on what’s been successful.
  • Planning for the Future: By analyzing statistics like high cholesterol or other biometric screening results, organizations can better predict health outcomes to identify future health insurance requirements.

 

Rob Calise is the Managing Director, Employee Benefits of The Hilb Group of New England, where he helps clients control the costs of employee benefits by focusing on consumer-driven strategies and on how to best utilize the tax savings tools the government provides. Rob serves as Chairman of the Board of United Benefit Advisors, and is a board member of the Blue Cross & Blue Shield of RI Broker Advisory Board, United HealthCare of New England Broker Advisory Board and Rhode Island Business Healthcare Advisors Council. He is also a member of the National Association of Health Underwriters (NAHU), American Health Insurance Association (AHIA) and the Employers Council on Flexible Compensation (ECFC), as well as various human resource associations. Rob is a graduate of Bryant University with a BS in Finance

 

Related Slideshow: The 7 Best Health and Fitness Apps

Here is a list of some of the most obsession worthy health apps.

Prev Next

MapMyRun

MapMyRun is the number one selling running app for a reason:  it is easy to use, offers community support if you want it, and tracks and stores your exact routes for you.  If you are training for a race or a serious runner, users say that the extra perks in the upgraded paid version are well worth it. 

Made for iPhone, Android and Blackberry 

Prev Next

MyFitnessPal

MyFitnessPal seems to be the clear favorite amongst everyone polled.  It is helpful not only for the fitness tracking aspect, but everyone polled mentioned how much they loved the food/diet aspect as well. From carb counting for diabetics to recipe ideas to complement your fitness goals, users love this app. 

Made for iPhone and Android

Prev Next

JeFit

JeFit is another fitness app that has rave reviews.  It not only tracks progress for you, but offers a huge database of workouts.  While many apps offer community support, JeFit allows you to sync workouts with friends who use the app, offering a (real) virtual buddy system.

Made for iPhone and Android

Prev Next

Strava

Strava gets the highest mark of all the cycling apps.  While it is also great for runners, the cyclers seem particularly inclined towards the fierce competition that can be ignited by this app.  You can track all of your rides via GPS, then you can compare your efforts to those logged by others in the community on the same stretch of road.  You can also join ongoing challenges that can net you great prizes (in addition to bragging rights). 

Made for iPhone and Android

Prev Next

YogaStudio

YogaStudio gets the top vote for Yoga apps.  It has a lengthy collection of full class-length videos available at your fingertips.  Unlike many other apps, this one also allows you to customize your own video yoga class.  All of the poses are done by qualified yoga instructors, and you can find classes suitable for all levels of yogis.

Made for iPhone only

Prev Next

SimplyBeing

SimplyBeing meditation app offers the best of both worlds.  You can choose to run this app as a background for your meditation with soothing music or natural sounds that run for a set amount of time.  Conversely, for those of you who have trouble focusing during meditation, you can choose a soothing voice-guided meditation. 

Made for iPhone and Android

Prev Next

Fooducate

Fooducate is an app all about educating people so that they make healthier food choices.  Although not perfect, this app is easy to use (you can even take pictures of bar codes to instantly find foods in their database).  It gives food a letter grade, tells you the pluses and minuses, and gives you better ranked alternatives.  You can also use it as a weight loss tool by tracking your daily calories. 

Made for iPhone and Android

 
 

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